Alfa Romeo, a division of Fiat, has registered the brand of its 4C compact sports vehicle in the United States. The 4C is the Fiat unit's first model planned for sale in the United States in almost 20 years. Aside from the vehicle and components, the Alfa Romeo 4C trademark also offers accessories like toys and clothing. It was issued on April 10 by the U.S. Patent and Trademark Office, a release posted on the U.S. Federal News Service disclosed.
On April 4, Fiat CEO Marchionne stated that the rear-wheel-drive coupe will be launched for sale in North America by the end of next year. Production of the 4c will commence in May 2013 at the Modena factory in Italy operated by Fiat's Maserati unit.
Deliveries will start in the European region by the second half of 2013. Last year, Fiat revealed a concept variant of the vehicle at the Geneva motor show. It intends to build 2,500 4Cs annually. Fiat has a goal of increasing Alfa sales by more than 100% from 150,000 in 2011 to around 400,000 units in 2014 by launching six new models, which include sport-utility vehicles and sedan, according to a September presentation.
The 4C is part of an Alfa Romeo restructuring, which will include the new Giulia sedan. This sedan will be founded on the Dodge Dart platform of Chrysler Group, which is controlled by Fiat, for a product range created in the U.S. beginning in 2014, according to insiders.
4C will be offered at around 50,000 euros or $66,000 in Europe, company sources told Automotive News Europe. Pricing for the U.S. market has yet to be revealed. The growth strategy of Fiat is focused on Chrysler and Alfa tightening collaboration. The production variant of the two-seat 4C may be showcased at the Geneva motor show next year, according to a source requesting anonymity due to the confidentiality of the plan.
The smaller shape of this two-bucket-seated car is very different from its competition. Its dimensions of four metres long, 200 cm wide, 118 cm high with a wheelbase of less than 2.4 metres highlight the car's 'supercar proportions' and emphasise its dexterity.
Planned by Alfa Romeo Centro Stile, the 4C's exterior development was determined from the beginning by the requirement to augment the car’s style and to play up the technical features dynamically and aerodynamically. This means that all style solutions have been enhanced for the ultimate goal of performance.
To this end, the surfaces were treated like artwork, and engineers and designers cooperated to carve out every pioneering aerodynamic solution. This teamwork created a car that communicates pure sportiness with a combined beauty and technology, essential for every Alfa Romeo, where function is the first form. And every element has been designed for maximally efficient dynamism and for the required downforce for maximum road grip during fast cornering.
The sinewy and embracing rear surrounds and hugs the car’s beating heart: the engine and components are visible through the rear window. All these are derived from the marked muscularity developed over the wheels that strengthen and empower the back.