Alfa Romeo’s return to US draws near, registers 4C compact sports car

Article by Christian Andrei, on April 22, 2012

Alfa Romeo, a division of Fiat, has registered the brand of its 4C compact sports vehicle in the United States. The 4C is the Fiat unit's first model planned for sale in the United States in almost 20 years. Aside from the vehicle and components, the Alfa Romeo 4C trademark also offers accessories like toys and clothing. It was issued on April 10 by the U.S. Patent and Trademark Office, a release posted on the U.S. Federal News Service disclosed.

On April 4, Fiat CEO Marchionne stated that the rear-wheel-drive coupe will be launched for sale in North America by the end of next year. Production of the 4c will commence in May 2013 at the Modena factory in Italy operated by Fiat's Maserati unit.

Deliveries will start in the European region by the second half of 2013. Last year, Fiat revealed a concept variant of the vehicle at the Geneva motor show. It intends to build 2,500 4Cs annually. Fiat has a goal of increasing Alfa sales by more than 100% from 150,000 in 2011 to around 400,000 units in 2014 by launching six new models, which include sport-utility vehicles and sedan, according to a September presentation. 

The 4C is part of an Alfa Romeo restructuring, which will include the new Giulia sedan. This sedan will be founded on the Dodge Dart platform of Chrysler Group, which is controlled by Fiat, for a product range created in the U.S. beginning in 2014, according to insiders.

 The 4C will be offered at around 50,000 euros or $66,000 in Europe, company sources told Automotive News Europe. Pricing for the U.S. market has yet to be revealed. The growth strategy of Fiat is focused on Chrysler and Alfa tightening collaboration. The production variant of the two-seat 4C may be showcased at the Geneva motor show next year, according to a source requesting anonymity due to the confidentiality of the plan. [source: Autonews]

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