All next-generation BMW cars will feature NVIDIA GPUs

Article by Christian Andrei, on January 11, 2011

BMW of North America and NVIDIA have inked a partnership that sees NVIDIA GPUs fitted in navigation and vehicle-information systems on all next-generation BMW vehicles. NVIDIA processors will be found throughout BMW’s range of models, including the 7-Series, 5-Series, 3-Series, Mini Cooper line and X-Series of sports activity vehicles.

These GPUs are powerful enough to allow BMW’s in-car navigation systems to provide vivid graphics with detailed landmarks, terrain models and a new interface.

Powered by NVIDIA GPUs, the BMW iDrive system now boasts of high resolution visuals (1280 x 600) and still features real-time traffic reporting and navigation information. This system has rendered it intuitively simple to utilize a BMW’s in-car features, thanks to its visually rich, next-generation user interface.

Because of its ability to display the most relevant information while making anticipatory decisions to assist the driver, it has become safer and more enjoyable to drive a BMW vehicle. Furthermore, the BMW iDrive system now provides advanced state-of-the-art graphics for navigation and vehicle-information systems and features fast user-interface response time.

Elmar Frickenstein, Executive Vice President Electrics/Electronics and Driving Experience Environment at BMW, remarked that just a year ago, they had a vision to deliver the most advanced intuitive state-of-the-art navigation system, thus commencing their quest for superb graphics performance.

Frickenstein quipped that NVIDIA was able to provide what they were looking, and the partnership between the two companies was reached. Dan Vivoli, Senior Vice President at NVIDIA, quipped that BMW is taking its reputation of creating the ultimate driving experience to a whole new level with NVIDIA GPUs.

Press Release

NVIDIA GPUs to Be the Infotainment Centerpiece Across BMW's Next-Generation of Cars

LAS VEGAS, NV -- CES 2011 -- BMW of North America and NVIDIA today announced a partnership that puts NVIDIA® GPUs in navigation and vehicle-information systems across all next-generation BMW cars worldwide. NVIDIA GPUs will power BMW's in-car navigation systems to deliver vivid graphics with detailed terrain models, landmarks and a stunning new interface.

NVIDIA processors will be found throughout BMW's range of models, including the 7-Series, 5-Series, 3-Series, Mini Cooper line and X-Series of sports activity vehicles. BMW's iDrive will feature high resolution visuals, real-time traffic reporting and navigation information.

iDrive is the intelligent control concept that makes it intuitively simple to use a BMW's in-car features. Its ability to clearly show the most relevant details and make anticipatory decisions to assist the driver will allow BMW owners to drive more safely and focus on the joy of driving.

Highlights / Key Facts: Powered by NVIDIA GPUs, the BMW iDrive system provides: Visually rich, next-generation user interface; Advanced state-of-the-art graphics for navigation and vehicle-information systems; High resolution display (1280x600) Fast user-interface response time.

At CES 2011, see a sneak preview of the BMW 5-Series, showcasing the very latest graphics technologies at NVIDIA's outdoor exhibit -- Central Plaza booth # CP7.

Quotes: "A year ago we had a vision to deliver the most advanced intuitive state-of-the-art navigation system. In our quest for superior graphics performance, no one came close to what NVIDIA brings to the table. Our partnership represents the beginning of an exciting new phase for BMW drivers."

- Elmar Frickenstein, Executive Vice President Electrics/Electronics and Driving Experience Environment at BMW "BMW has built their reputation on creating the ultimate driving experience. They are taking that to an entirely new level with NVIDIA GPUs." - Dan Vivoli, Senior Vice President at NVIDIA

Topics: bmw, technology

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