Allan Rushforth is Hyundai’s new chief operating officer (COO)

Article by Christian A., on January 6, 2011

Hyundai Motor Corp.'s marketing expert, Allan Rushforth, has been promoted to chief operating officer and senior vice president for Hyundai's European operations.

In 2007, Rushforth joined Hyundai Europe as vice president and was named Sales and Marketing Eurostar in Automotive News Europe's 2010 Eurostar awards.

Hyundai said Rushforth had overseen a period of strong, sustained growth for Hyundai Europe, achieving high sales targets, as well as raising dealer profitability and customer satisfaction in what the company regards as its most important global region.

Hyundai has a European market share of 2.6 percent. According to the European automakers association, ACEA, the brand is set to register its best ever annual sales in Europe for 2010, with more than 330,000 units sold between January and November.

Hyundai Motor Europe president, Chang-Kyun Han, said that Rushforth's contribution to helping Hyundai become a major player in Europe "cannot be overstated."

An Englishman, Rushforth has 25 years experience in the auto business as he has worked for BMW, Audi, Rover and Volkswagen. Rushforth is also credited for the launch and operation of Land Rover in Korea.

Topics: hyundai, europe

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries