Allan Rushforth is Hyundai’s new chief operating officer (COO)

Article by Christian Andrei, on January 6, 2011

Hyundai Motor Corp.'s marketing expert, Allan Rushforth, has been promoted to chief operating officer and senior vice president for Hyundai's European operations.

In 2007, Rushforth joined Hyundai Europe as vice president and was named Sales and Marketing Eurostar in Automotive News Europe's 2010 Eurostar awards.

Hyundai said Rushforth had overseen a period of strong, sustained growth for Hyundai Europe, achieving high sales targets, as well as raising dealer profitability and customer satisfaction in what the company regards as its most important global region.

Hyundai has a European market share of 2.6 percent. According to the European automakers association, ACEA, the brand is set to register its best ever annual sales in Europe for 2010, with more than 330,000 units sold between January and November.

Hyundai Motor Europe president, Chang-Kyun Han, said that Rushforth's contribution to helping Hyundai become a major player in Europe "cannot be overstated."

An Englishman, Rushforth has 25 years experience in the auto business as he has worked for BMW, Audi, Rover and Volkswagen. Rushforth is also credited for the launch and operation of Land Rover in Korea.

Topics: hyundai, europe

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