Allan Rushforth is Hyundai’s new chief operating officer (COO)

Article by Christian Andrei, on January 6, 2011

Hyundai Motor Corp.'s marketing expert, Allan Rushforth, has been promoted to chief operating officer and senior vice president for Hyundai's European operations.

In 2007, Rushforth joined Hyundai Europe as vice president and was named Sales and Marketing Eurostar in Automotive News Europe's 2010 Eurostar awards.

Hyundai said Rushforth had overseen a period of strong, sustained growth for Hyundai Europe, achieving high sales targets, as well as raising dealer profitability and customer satisfaction in what the company regards as its most important global region.

Hyundai has a European market share of 2.6 percent. According to the European automakers association, ACEA, the brand is set to register its best ever annual sales in Europe for 2010, with more than 330,000 units sold between January and November.

Hyundai Motor Europe president, Chang-Kyun Han, said that Rushforth's contribution to helping Hyundai become a major player in Europe "cannot be overstated."

An Englishman, Rushforth has 25 years experience in the auto business as he has worked for BMW, Audi, Rover and Volkswagen. Rushforth is also credited for the launch and operation of Land Rover in Korea.

Topics: hyundai, europe

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016