Cadillac and American Airlines joined their forces in a new partnership that will offer several benefits to travelers such as on-site airport transfers and AAdvantage miles earning opportunities. Moreover, frequent fliers will be able to earn miles for test-driving a Cadillac.
The new program was launched last week at the Los Angeles International Airport (LAX) and according to the official press release it will evolve with new reward opportunities and experiences.
In addition, AAdvantage members can earn 7,500 AAdvantage miles when they call a service desk and register a time to test drive a Cadillac at a nearby dealership.
Currently, American Airlines and Cadillac offer a luxury airport transfer program at LAX. The program also helps ConciergeKey members to make it for a tight flight connection and offer them a lift in a Cadillac CTS, SRX or an Escalade.
"American and Cadillac are two iconic American brands, both in the process of redefining the contemporary American luxury experience,” said Suzanne Rubin, president, AAdvantage Loyalty Program. “This is just the beginning of the opportunities we see with our partnership with Cadillac, and we are thrilled to be able to offer these benefits to our customers.”
“Traveling in style is a shared interest of premium customers the world over,” said Uwe Ellinghaus, chief marketing officer, Cadillac. “Partnering with American Airlines, the world’s largest airline, allows us to engage customers and deliver valuable benefits in meaningful ways. Both brands embody the vitality and universal appeal of the American spirit.” [source: Cadillac]