American Honda logs 10% fall in sales in September

Article by Anita Panait, on October 3, 2013

American Honda posted a 10-percent year-on-year drop in sales in September 2013 to 105,563 units. Sales of Honda-brand vehicles fell 9 percent in the month to 93,915 units while deliveries at the company's Acura Division fell 19 percent to 11,648. Almost all Honda and Acura volume vehicles suffered a drop last month, which the company attributed to a shorter selling month -- as September 2013 had two selling days fewer than in September 2012.

The volume-leading Accord dropped by 14 percent in September to 25,176 while the Odyssey fell sharply by 32 percent to 7,714 units. The Civic, however, managed to post a surge in sales, at 7 percent to 22,983 units.  In the first three quarters of 2013, American Honda posted a 9-percent rise in sales, with the Civic pacing 8 percent so far this year. 

John Mendel, executive vice president of sales at American Honda, said in a statement, that the Honda brand continues with a strong pace for the year, even as they "catch [their] breath from all-time record August sales and with two fewer selling days in September."

He expects the launch of the 2014 Accord Hybrid to further boost the appeal of the Accord lineup.  On the Acura side, only the RDX compact crossover managed to log a gain in September with a 3 percent sales hike.

But the recently redesigned MDX mid-sized crossover paced the division with a 3 percent slip to 4,539. No Acura sedan sold more than 1,400 units, with the TL off 66 percent.

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