American Honda Motor Co. logged a 21-percent jump in vehicle sales in July 2013 to 141,439 units, thanks to double-digits gains by all of the company’s core models. Honda brand sales in the month surged 21 percent to 126,289, while Acura sales jumped 18 percent to 15,150 units. American Honda’s strong sales were led by the Honda CR-V, 27,226 units of which were sold in July.
American Honda sold 30 percent more Honda Civics in the month to 32,416 units. The company also posted a 10-percent rise in sales of the redesigned Accord in July 2013 to 31,507 units. John Mendel, American Honda’s executive vice president of sales, said in a statement that all of their core models -- Civic, Accord, Odyssey and CR-V – logged double-digit gains in July.
He indicated that strong sales in the month reflect that Honda's commitment to retail sales is resonating with consumers “seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value." Daily rental fleets typically account for less than of Honda’s vehicle sales.
Honda’s light-truck sales were also substantial, with sales of the Pilot crossover rising 33 percent and sales of the Odyssey minivan jumping 11 percent in July. Acura’s RDX compact crossover, meanwhile, posted a 48-percent ascent in sales in July 2013 to 3,936 units.
Acura’s MDX mid-sized crossover, which is still in launch mode, climbed 30 percent to 5,551 units. Acura, however, suffered a 22-percent dive in sales of its aging TL sedan and a 15-percent decline in deliveries of its TSX model.
The ILX compact sedan that replaces the TSX logged a 5-percent surge in sales in July. Acura, however, sold only 617 units of its RLX flagship, no thanks to stiff competition from models fielded by Mercedes-Benz, BMW and Lexus.