American Honda logs 5% increase in sales in May 2013

Article by Anita Panait, on June 4, 2013

American Honda Motor Co. posted a 5-percent year-on-year increase in sales in May 2013 to 140,013 vehicles, thanks to high demand for the recently redesigned Accord sedan and coupe. The Honda brand posted a 5-percent increase in May sales to 125,649 units while the Acura brand suffered a 2-percent fall to 14,364 units. Although Honda managed to sell 33,218 Accords in May 2013 for a 12-percent jump, it failed to top its biggest rival, the Toyota Camry which sales was at 39,216 for the month.

Honda’s other models also helped the brand post higher sales in May 2013. The Honda CR-V was up 8 percent in the month, while Odyssey and Pilot surged 15 percent and 11 percent respectively. The Honda Civic, meanwhile, succumbed to 10-percent drop in the month to 30,268 units, partly due to the brand’s decision to cut incentives to nearly zero on the car.

Honda spokesman Chris Martin remarked that the Civic will likely be the compact segment sales leader, and certainly will be the retail sales leader.  He noted that with little to no incentives on Civic, they are happy with its sales performance in May. On the other hand, Acura’s redesigned RDX compact crossover remains a good sell, posting a 49-percent year-on-year jump in sales in May 2013, its 13th straight monthly sales record.

Acura considers the RDX as its volume leader for the year. The MDX mid-sized crossover, meanwhile, suffered a 43-percent drop in sales in May 2013, no thanks to light inventories. The TSX compact sedan outsold the replacement ILX compact sedan in May 2013. Acura’s TL mid-sized sedan posted an 18-percent drop in sales for the month. Acura, however, only sold 273 units of its redesigned RLX flagship in May 2013.

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