American Honda records 9% increase in sales in October 2012

Article by Anita Panait, on November 2, 2012

American Honda reported a 9-percent sales increase in October 2012, boosted by strong sales of the outgoing 2012 Honda Accord as well as by the widely anticipated rollout of the redesigned 2013 model. The Accord brand spearheaded Honda’s sales charge in October 2012, logging a 26-percent jump in sales to 28,349 units.

Honda implemented dealer stair-step and regional fleet incentives to close out the 2012 Honda Accord. The carmaker’s 2013 Honda Civic also managed to perform well in October 2012, with sales up by 28 percent to 20,687 units. The current Civic is performing despite criticisms for its cheap interior plastics.

For the 2013 Honda Civic due to arrive late this month, the carmaker dropped the existing instrument panel and center cluster and installed a much-improved interior. The Honda CR-V crossover is also performing very well, as it hit sales of over 20,000 units for the fourth straight month since its release earlier this year.

John Mendel, American Honda executive vice president of sales, said in a statement that the strong momentum of Honda sales continues despite the end-of-month timing of Hurricane Sandy. Mendel added that with sales of the all-new Accord continuing to increase each month, Honda is looking forward to a solid end-of-year finish.

Honda’s Acura brand also has something to be proud of, as its recently redesigned RDX posted its sixth-consecutive monthly sales record in October, up 63 percent over its figures in the same month in 2011.

The RDX is on pace to achieve a new annual sales. However, Acura’s ILX compact sedan continues to struggle since it was rolled out in spring, as it is still being outsold by the TSX it is set to replace. For the first 10 months of 2012, Honda Division and Acura posted 22-percent and 28-percent increases respectively, allowing American Honda to post a 23-percent jump in sales in the US to 1.2 million vehicles.

Topics: honda, sales

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