American Honda sales down 2% in April, hurt by falling sales of Fit, Civic

Article by Christian A., on May 2, 2012

American Honda sales dropped 2% in April as the gains for the CR-V and Accord models failed to offset the declining demand for the Fit and Civic. This was the second consecutive monthly decline for Honda. January and February sales advances had indicated that the company was bouncing back from sales and production disruptions brought about by the natural disasters in Asia last year.

The strong launch of the newly revamped CR-V continued, with sales up 9% to a monthly record. The outgoing Accord, which is set for refurbishment this fall, leaped 26%, thanks to incentives. However, the Civic dropped 9% from last April while Honda's fuel-efficient models declined sharply. Specifically, the Fit slumped 61%, the CR-Z coupe declined 82% and the Insight dropped 72%. 

According to Honda, the Civic Hybrid leaped almost six times. However, in terms of volume, the gains were based on a minute figure in 2011. Jones commented that Honda has a limited supply for the Fit. In the next months, Honda will probably do better when it comes year-on-year percentage, as this year's sales will be matched up to the sharp plunge of summer 2011, when inventories fell after the March 11 earthquake in Japan.

New 2012 Honda Civic is still the Civic we all love, even better. The Honda Civic is one of the most reputable cars in the industry. It is known for being a fun-to-drive compact but is at the same time, it is fuel efficient, sporty, stylish and durable. It is a loved brand worldwide and is easily one of the most preferred family transportation vehicles ever produced. In the United States alone, the Civic was chosen by 8.8 million customers from its launch in 1973 up to 2010. Now on its ninth generation, the 2012 Honda Civic is an all too familiar yet improved and modernized version of itself.

Honda has this thing for following a specific development theme for each Civic generation, so now its 2012 model will be adapting a “futuristic and distinctive compact” concept. This will introduce a whole new set of values to address present-day needs and improve the whole Honda Civic experience. The 2012 Civic will receive various improvements and refinements as well as an increased fuel economy (for all models), additional interactive technologies, performance enhancements, and ride and interior packaging.

The Honda Civic is naturally fun to drive and it is no wonder that each of its customers enjoy the whole driving experience. It has a wide range of customers from high school graduates to college students at the early stage of adulthood to families with young children. There are school teachers, soccer parents, professionals, environmentalists, performance enthusiasts, baby boomers as well as retirees. They are even spread all over the globe from Snow Belt states to Sunbelt states and even in the Midwest, in Hawaii and up to the cold regions of Alaska. You name it. Civic has got it covered regardless of age, race, religion, gender and location.

In the last decade, the automotive industry has evolved through the increased interest of the public for fuel economy, low emissions and overall affordability. And that’s where the Civic comes in. It is capable of covering all these concerns making it arguably one of the strongest contenders of its generation; and the new 2012 Civic lineup makes sure that it embodies all these concepts presenting six different variants ranging from ultra-efficient to high performance, and with specific models that cater to an individual’s needs and preferences.

Topics: honda, sales

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