American Honda sales down 2% in April, hurt by falling sales of Fit, Civic

Article by Christian Andrei, on May 2, 2012

American Honda sales dropped 2% in April as the gains for the CR-V and Accord models failed to offset the declining demand for the Fit and Civic. This was the second consecutive monthly decline for Honda. January and February sales advances had indicated that the company was bouncing back from sales and production disruptions brought about by the natural disasters in Asia last year.

The strong launch of the newly revamped CR-V continued, with sales up 9% to a monthly record. The outgoing Accord, which is set for refurbishment this fall, leaped 26%, thanks to incentives. However, the Civic dropped 9% from last April while Honda's fuel-efficient models declined sharply. Specifically, the Fit slumped 61%, the CR-Z coupe declined 82% and the Insight dropped 72%. 

According to Honda, the Civic Hybrid leaped almost six times. However, in terms of volume, the gains were based on a minute figure in 2011. Jones commented that Honda has a limited supply for the Fit. In the next months, Honda will probably do better when it comes year-on-year percentage, as this year's sales will be matched up to the sharp plunge of summer 2011, when inventories fell after the March 11 earthquake in Japan.

Topics: honda, sales

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