American Honda sales fall by 0.1% in November 2013, Acura surged 19 percent

Article by Christian Andrei, on December 4, 2013

American Honda saw its sales tumble slightly by 0.1 percent in November 2013, selling 116,507 vehicles units in the month. Higher sales of the Acura failed to counter the lower deliveries for the Honda Civic. The Civic sales dropped 13 percent to 26,291 units in November 2013, contributing to a 2-percent sales decline in the Honda Division to 101,948 vehicles.

American Honda sales chief John Mendel said in a statement that the company’s retail sales remained strong despite pressure from hefty holiday discounting across the auto industry.

He remarked that American Honda likely extended its retail sales lead despite “very aggressive market actions by competitors in key high-volume segments,” adding that they are “upping the ante” as 2013 ends by launching the sale of the 2014 Honda Civic this month.

While Honda sales dropped, Acura deliveries surged in November by 19 percent to 14,559 units. Leading the surge was the Acura MDX mid-sized crossover, which gained 81 percent to 6,091 units. Jeff Conrad, vice president of Acura sales, said in a statement that it was “gratifying” that the new MDX gained a strong customer response in just a short time after hitting a “home run” with RDX.

Topics: honda, acura, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016
Wondering what the Fantasy Gift in Neiman Marcus’ annual Christmas Book this year could be? If you are generous enough to give others or yourself this special present, then behold...
by - October 24, 2016
It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016