For many Americans who belong in the Generation Y (ages 16-34), driving has become more of a chore than a rite of passage. The National Household Travel Survey of the federal government said that from 2001 to 2009, the average annual number of vehicle-miles traveled by people in this category fell by 23%, from 10,300 to 7,900 miles. What Millennials did more of was to ride bicycles, take public transportation and depend on virtual media. T
hey’re reluctant to know how to drive or be a car owner. Generation Y is a significant marketing demographic that covers 80 million U.S. residents aged from 16 to 34. This group is larger than even that of the post-World War II baby-boom generation. However, it didn’t go through the middle-class expansion that motivated the consumer habits of the earlier group. This phenomenon is being studied by California-based think tank, the Frontier Group. Tony Dudzik, a senior policy analyst of this group, said that instead of getting a driver’s license or car, what signalled being a grown-up for this generation is getting their first cellphone. U.S. residents began driving less sometime in the turn of the 21st century, a trend that many young people have embraced.