Americans belonging to Generation Y not really attracted by cars

Article by Christian A., on July 6, 2012

For many Americans who belong in the Generation Y (ages 16-34), driving has become more of a chore than a rite of passage. The National Household Travel Survey of the federal government said that from 2001 to 2009, the average annual number of vehicle-miles traveled by people in this category fell by 23%, from 10,300 to 7,900 miles. What Millennials did more of was to ride bicycles, take public transportation and depend on virtual media. T

hey’re reluctant to know how to drive or be a car owner. Generation Y is a significant marketing demographic that covers 80 million U.S. residents aged from 16 to 34. This group is larger than even that of the post-World War II baby-boom generation. However, it didn’t go through the middle-class expansion that motivated the consumer habits of the earlier group.

This phenomenon is being studied by California-based think tank, the Frontier Group. Tony Dudzik, a senior policy analyst of this group, said that instead of getting a driver’s license or car, what signalled being a grown-up for this generation is getting their first cellphone. U.S. residents began driving less sometime in the turn of the 21st century, a trend that many young people have embraced.

It was during the 2012 North American International Auto Show that Hyundai Motor America first presented to the world the new 2013 Hyundai Veloster Turbo. This latest offering from Hyundai will be powered with the turbocharged four-cylinder 1.6-liter GDI engine that can deliver 201 hp at 6,000 rpm with peak torque of 195 lb.-ft. available from a wide range starting at 1,750 rpm and all the way to 4,500 rpm.

These values are not unexpected considering that the twin-scroll turbocharger of its engine has been mixed in with the GDI system resulting in that almost immediate delivery of power. Even with these performance figures, fuel economy remains to be exceptional with city estimated at 27 mpg and highway at 38 mpg. While most automakers generally utilize high performance engines, which cost more, for the twin-scroll turbochargers, Hyundai did the opposite and introduced this particular technology in its product range starting with the Sonata 2.0T.

Once the new Veloster Turbo officially arrives in the market this summer of 2012, it will go against the likes of the Mini Cooper/Clubman S, Civic Si from Honda, and GTI from Volkswagen, to name a few. Still the Veloster Turbo has an advantage mainly because its power-to-weight ratio is better compared to the competition.

It also comes with a suspension hardware set and its steering wheel that has been tuned for a sporty drive. While the new Veloster Turbo is geared to be part of the turbocharged sports coupe range of the brand, Hyundai will be unveiling as well the 2013 Genesis Coupe 2.0T (Turbo) which comes in a rear-wheel drive and that’s fitted with an engine that can deliver 274 hp.

Topics: united states, sales

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