Amerigon’s heated/cooled dual cup holder to be seen on 2011 Dodge Charger

Article by Christian Andrei, on December 27, 2010

Amerigon Incorporated revealed that its proprietary cooled and heated cup holder will be unveiled in the 2011 Dodge Charger. This is the first time that a product from Amerigon will be in a Chrysler vehicle and will also be the first such vehicle to have the Amerigon cup holder.

Amerigon is in the business of developing and marketing different products that utilize advanced thermoelectric (TE) technologies. One of its most popular products is the heated and cooled Climate Control Seat System (CCS).

Much like the CCS, the dual cup holder also uses the advanced TE technology. In addition, the dual cup holder works like the seat system in that it offers different temperature settings. In the case of the dual cup holder, each cup holder can have different settings and thus allow the driver and the passenger to have a hot beverage or even a cold one.

It uses less power and has been integrated with different features like drink retention, reliability, and auto grade ruggedness. Daniel R. Coker, Amerigon President and Chief Executive Officer, shared that the commercial release of the dual cup holder celebrates two important milestones for the company.

The first is that its product is released with the Chrysler, a respected brand in the auto industry and known the world over, he continued. The second milestone, Coker added, is that the 2011 Dodge will be the very first vehicle to have an Amerigon cup holder, an example of how it applies its TE technology.

The company hopes that the TE technologies it has been developing will have more unique commercial applications that are just as successful, concluded Coker. Amerigon has long been the largest suppliers for cars when it comes to TE systems. The company has sold in excess of 6.5 million thermoelectric-based seat systems.

Over-all, there are 49 vehicles that carry the CCS system that includes General Motors, Ford, Kia, Hyundai, Nissan, Toyota, and even Tata Motors. The thermoelectric technology mentioned refers to the direct conversion to thermal energy of electrical current, also known as the Peltier effect.

It also refers to the Seebeck effect which is converting heat differentials directly to electric current. Compared to the standard gas systems, advanced TEs are considered as more friendly to the environment.

Since it carries no moving parts, advanced TEs are also less complex. Finally, it is more compact and lighter. In many of Amerigon's automotive applications, it only requires one TE device to give the cooling and heating.

Press Release

Amerigon Launches Heated and Cooled Dual Cup Holder in 2011 Dodge Charger

Amerigon Incorporated, a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, announced today that its new proprietary heated and cooled cup holder will debut in a 2011 Dodge Charger, marking the first time an Amerigon product has been featured in a vehicle built by Chrysler and the first vehicle to offer the Amerigon cup holder. The dual cup holder, like Amerigon's popular heated and cooled Climate Control Seat System (CCS), is based on the Company's advanced TE technology.

Much like the seat system, the dual cup holder provides separate temperature settings in each holder allowing the driver and passenger to individually maintain a heated or cooled beverage. The cup holder requires low power consumption and incorporates proven automotive grade ruggedness, reliability and drink retention features.

Amerigon President and Chief Executive Officer Daniel R. Coker said, "The commercial launch of our heated and cooled cup holder marks two important and exciting milestones for Amerigon. First, this is our debut product with Chrysler, a historic and respected car maker with a brand known literally around the world. Second, the 2011 Dodge is the first vehicle to offer our cup holder, another natural application of our thermoelectric technology. We believe the thermoelectric technologies we are developing at Amerigon have a great number of unique commercial applications that will be successful in the marketplace."

Amerigon is the largest supplier of TE systems for cars with more than 6.5 million thermoelectric-based seat systems sold. A total of 49 vehicles feature the CCS system including those manufactured by Ford, General Motors, Toyota, Nissan, Hyundai, Kia and Tata Motors.

Thermoelectric Technology

Thermoelectric technology relates to the direct conversion of electrical current to thermal energy (Peltier effect) or the direct conversion of heat differentials to electric current (Seebeck effect). Advanced TEs are more environmentally friendly than conventional compressed gas systems, less complex because they have no moving parts, more compact and lighter in weight. A single TE device provides both heating and cooling in Amerigon's automotive applications.

About Amerigon

Amerigon (NASDAQ-GS: ARGN) develops products based on its advanced, proprietary, efficient thermoelectric (TE) technologies for a wide range of global markets and heating and cooling applications. The Company's current principal product is its proprietary Climate Control Seat® (CCS®) system, a solid-state, TE-based system that permits drivers and passengers of vehicles to individually and actively control the heating and cooling of their respective seats to ensure maximum year-round comfort. CCS, which is the only system of its type on the market today, uses no CFCs or other environmentally sensitive coolants. Amerigon maintains sales and technical support centers in Southern California, Southeast Michigan, Japan, Germany, England and Korea. For more information, visit the Company's website at www.amerigon.com.

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