Affalterbach-based car manufacturer AMG and Italian motorcycle manufacturer Ducati is expected to be working together in order to be able to develop common marketing activities. A cooperation agreement was signed by Mercedes-AMG GmbH CEO Ola Källenius and Ducati Motor Holding S.p.A. President and CEO Gabriele del Torchio during a press conference held at the Los Angeles Auto Show.
Källenius shared that the company is more than happy to announce this partnership with Ducati. The two companies complement one another as they have the same values. He said that the main messages of the two brands are: “racing as the driving passion, and high performance coupled with exclusivity.” Källenius added that the long-term cooperation between the two will allow them to be able to access new client groups.
Personally, del Torchio said, he is proud that AMG is one of its MotoGP Team's sponsors. Del Torchio also said that he is happy that the joint marketing activities have started. With AMG, Ducati has found a partner that reflects its values of style, design, excitement, motorsport, and performance, del Torchio added. The first clear sign of the partnership was jointly sponsoring and marketing activities.
An example would be AMG supporting Ducati MotoGP Team as its Official Car Partner starting 2011. At certain events sponsored by AMG, participants will be given the chance to take Ducati motorcycles for test drives. In the same manner, Ducati customers will also be given the opportunity to experience AMG's high performance cars at selected events. Joint events have also been planned for those who are members of AMG's Private Lounge, numbering in excess of 13,000 worldwide.
The two companies have continued to examine additional activities and have even taken strategic steps together. Ducati, founded in 1926, initially manufactured radio components. Starting in 1946, the company started to focus on motorcycles and even managed to achieve first-class reputation over the years when it came to the two-wheel market. Currently, the company is based in Bologna, Italy and is known for the use of cutting-edge technology, a number of wins in motorcycle racing and even unique designs.
Indeed, Ducati's image is a complement of AMG. AMG was established in 1967 and is recognized as the pioneer for motorsports as well as performance enhancement. AMG started as a two-man operation and over the years, it became a company whose reputation was known around the world.
The company has won so many racing trophies and is known for being a technological genius on the racetrack. It also boasts of distinct high-performance cars. AMG also has its own brand experience like the AMG Driving Academy that was started to form the exclusive brand image. Mercedes-AMG GmbH was started in 1999 as a vehicle manufacturer. AMG is Daimler AG's wholly-owned subsidiary and is the one responsible in the development of the aerodynamics, brakes, chassis, engine, suspension, electronics, interior and design.
It is also responsible for the final approval of the complete car. Meanwhile, Mercedes-AMG GmbH manages all of the marketing and sales related activities. The SLS AMG was presented back in 2009 and was seen as an automotive masterpiece from none other than Mercedes-AMG GmbH.
This is the first vehicle that was independently made by the company and is therefore the highlight in its more than 40 years of history. It allows the AMG to move forward in the new era and exhibits development expertise to the highest level.
AMG has always given special focus to the engine of the automobile. AMG's main expertise in developing and producing these powerful engines is clearly perfected since the start. What happens is that in the company's ultra-modern engine shop, specialists continue to practice the "One man - one engine" philosophy allowing them to make the best AMG V8 and V12 engines with the highest quality.