AMG chief Ola Kaellenius is the new head of Mercedes-Benz passenger car sales

Article by Christian Andrei, on September 7, 2013

Ola Kaellenius has been named as Daimler’s new head for sales and marketing, replacing Joachim Schmidt. Kaellenius leads the AMG unit of Mercedes and used to be the head of its factory in Alabama. Schmidt, a 34-year veteran of the company, is set to retire next month. In a statement, Daimler said that the changes will be effective on Oct. 1.

Schmidt, who celebrates his 65th birthday on Sept. 7, has led Mercedes’ sales and marketing department since 2009. It was in 1979 that he became a part of Daimler-Benz. He first started in passenger car development. He then went on to spend over 20 years in different sales and marketing management positions. According to Daimler CEO Dieter Zetsche, Mercedes was able to penetrate significant growth regions and make major progress in quality and customer satisfaction during his tenure.

In the statement, Zetsche said that Schmidt also played a central role in the automaker’s strategy to attract new, younger customers. Since April 1, 2010, Kaellenius has led AMG, the performance unit of Mercedes that builds the exotic SLS gullwing supercar. Previously, he served as the plant manager at the Mercedes' U.S. factory in Vance, Alabama. In 1993, he became a part of Daimler-Benz.

Zetsche described Kaellenius as “someone with cars in his blood taking over the reins" and as a brand expert who has a deep knowledge of Mercedes customers. Kaellenius has a challenging time ahead of him, particularly in China where Mercedes has dropped behind its two larger competitors because it lacks dealerships.

Mercedes will also have to go up against two competing local sales subsidiaries. In 2012, Mercedes’ sales fell behind BMW by 200,000 vehicles throughout the world. On the other hand, Mercedes was overtaken by Audi in 2011 sales, selling around 100,000 more cars worldwide than its Stuttgart-based rival last year. Daimler said that the successor of Kaellenius' successor at AMG will be divulged in the near future. [source: Daimler]

Topics: mercedes-benz, amg

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
The 2017 Detroit Auto Show (2017 North American International Auto Show) has been exciting and thrilling. Several new concepts and production vehicles were announced and unveiled, with a number of...
by - January 18, 2017
Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries