Andreas Offermann is new sales and marketing chief at Seat

Article by Anita Panait, on June 22, 2013

Andreas Offermann has been appointed to serve as Executive Vice-President for Sales and Marketing at Spanish carmaker Seat SA, effective September 1, 2013, according to Volkswagen Group. He is replacing Paul Sevin, who will continue to serve the group as a consultant. Offermann will report directly to Juergen Stackmann, Seat’s new chief executive and chairman of its executive committee.

After graduating from university, Offermann started working for BMW AG, where he held various management roles, including responsibility for production planning for import markets as well as head of product and volume planning.

He then became head export sales at Porsche in 1994, rising to become chief of global sales operations. James Muir, former Seat CEO will replace Offermann as the top executive in charge of the global coordination of the National Sales Companies (NSC) of the Volkswagen Group. Muir was replaced by Stackmann on May 1, 2013.

For the first five months of 2013, Seat was able to buckle the downward sales trend in Europe, after posting a 9-percent surge in sales to 124,118 units in the EU and EFTA, according to industry group ACEA.

Seat’s upward rise has been attributed to new product launches like the Seat Leon and Toledo compact cars and the Mii minicar. Seat, however, failed to stymie its losses in the first quarter of 2013, as its losses increased further to EUR46 million from EUR29 million in the same period in 2012. [source: Seat]

Topics: seat, marketing, sales

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