Andreas Offermann is new sales and marketing chief at Seat

Article by Anita Panait, on June 22, 2013

Andreas Offermann has been appointed to serve as Executive Vice-President for Sales and Marketing at Spanish carmaker Seat SA, effective September 1, 2013, according to Volkswagen Group. He is replacing Paul Sevin, who will continue to serve the group as a consultant. Offermann will report directly to Juergen Stackmann, Seat’s new chief executive and chairman of its executive committee.

After graduating from university, Offermann started working for BMW AG, where he held various management roles, including responsibility for production planning for import markets as well as head of product and volume planning.

He then became head export sales at Porsche in 1994, rising to become chief of global sales operations. James Muir, former Seat CEO will replace Offermann as the top executive in charge of the global coordination of the National Sales Companies (NSC) of the Volkswagen Group. Muir was replaced by Stackmann on May 1, 2013.

For the first five months of 2013, Seat was able to buckle the downward sales trend in Europe, after posting a 9-percent surge in sales to 124,118 units in the EU and EFTA, according to industry group ACEA.

Seat’s upward rise has been attributed to new product launches like the Seat Leon and Toledo compact cars and the Mii minicar. Seat, however, failed to stymie its losses in the first quarter of 2013, as its losses increased further to EUR46 million from EUR29 million in the same period in 2012. [source: Seat]

Topics: seat, marketing, sales

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries