The upcoming Burton European Open (BEO) scheduled from January 13 to 19 2014 in Crap Sogn Gion in Laax, Switzerland will showcase a MINI Paceman dressed with a creative rendering by Urban Art Illustrator Andreas Preis. In 2012, a MINI Countryman was worked up by the PirateArtCrew snowboard artists to include the vehicle in an art installation.
For this year, Preis will have to work his magic. Known for his striking designs on skateboards and snowboards, Preis will take on the MINI Paceman and transform it into a wild MINI Paceman SNOW BEAST just in time for the start of the Burton European Open. MINI is a global partner of Burton and official presenting partner of the Burton Global Event Series (BGES).
The MINI Paceman SNOW BEAST will have its first public appearance against the backdrop of the Burton European Open snowboard competitions and in front of the C_ART container that will be made accessible to the public in selected periods.
Known for his perfectly executed, highly detailed and innovative illustrations, Preis started his MINI Paceman SNOW BEAST project by choosing five heraldic animals that symbolize mountains and snow.
First is the ibex, which represents ambition and then the eagle for vision. He also chose the lynx for gracefulness and the wolf for teamwork. Last but the least, he choose the owl to represent wisdom. Preis will appear live on stage in the C_ART container designing Burton Custom Snowboards.