Andrew Smith named as head of design for Cadillac and Buick

Article by Anita Panait, on June 28, 2013

General Motors has named Andrew Smith to be the executive director of global Cadillac and Buick design. The move is part of the latest shuffling of design executives among the company's units. Smith is currently the design director for the Holden brand in Australia. He will be replacing Mark Adams, who will return to Germany to recover his previous position as head of GM Europe Design as well as "champion for Opel/Buick brand strategies and design language," according to GM.

Prior to being the top designer for Cadillac and Buick, Adams was vice president of GM Europe Design and was considered the brand champion for Opel and Vauxhall. Adams is set to become a key player in solving what GM chief executive Dan Akerson described last week as "probably the most complicated Rubik's Cube" within GM -- determining the brand strategies of Opel and Buick.

GM currently markets both brands on mostly shared architectures although on various designs in North America, China and Europe.

Akerson said GM is striving much harder to develop the "synergies" between Opel and Buick and better take advantage of the its costly engineering resources in Germany, where the carmaker develops the platforms that underpin most Opel and Buick models.

According to GM Design spokesman Dave Barnas, Buick and Opel are developing more joint strategies together, adding that there is a "strong desire to have a single point of contact" for initiatives globally from a design and brand perspective. [source: GM]

Topics: cadillac, buick, gm

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries