Andrew Smith named as head of design for Cadillac and Buick

Article by Anita Panait, on June 28, 2013

General Motors has named Andrew Smith to be the executive director of global Cadillac and Buick design. The move is part of the latest shuffling of design executives among the company's units. Smith is currently the design director for the Holden brand in Australia. He will be replacing Mark Adams, who will return to Germany to recover his previous position as head of GM Europe Design as well as "champion for Opel/Buick brand strategies and design language," according to GM.

Prior to being the top designer for Cadillac and Buick, Adams was vice president of GM Europe Design and was considered the brand champion for Opel and Vauxhall. Adams is set to become a key player in solving what GM chief executive Dan Akerson described last week as "probably the most complicated Rubik's Cube" within GM -- determining the brand strategies of Opel and Buick.

GM currently markets both brands on mostly shared architectures although on various designs in North America, China and Europe.

Akerson said GM is striving much harder to develop the "synergies" between Opel and Buick and better take advantage of the its costly engineering resources in Germany, where the carmaker develops the platforms that underpin most Opel and Buick models.

According to GM Design spokesman Dave Barnas, Buick and Opel are developing more joint strategies together, adding that there is a "strong desire to have a single point of contact" for initiatives globally from a design and brand perspective. [source: GM]

Topics: cadillac, buick, gm

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries