Apple iPad goes to Mercedes-Benz dealers

Article by Christian Andrei, on August 26, 2010

Mercedes-Benz Financial now provides dealers with mobile access to its point-of-sale dealer system -- the first automotive finance company to do so.

The Apple iPad has been made available to the company's US dealer network. This move makes Mercedes-Benz Financial as one of the first companies to use the consumer-oriented iPad as a mobile business tool.

Dealership employees are anticipating the benefits of having the iPad as a tool, giving instant access to marketing programs for specific models, quicker turn time on the credit application process, and increased speed and efficiency on the return of lease vehicles.

Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, said that the iPad will raise the competitive edge of its dealers by "increasing their service levels through a more flexible financing process."

He said that the showroom floor will benefit from the iPad's capabilities of "providing wireless mobility, information and flexibility on the showroom floor."

Mercedes-Benz Financial will first test iPad's prowess as a business tool. It will soon distribute iPads to 40 chosen dealers around the US and will monitor iPad usage and collect feedback.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries