Apple iPad goes to Mercedes-Benz dealers

Article by Christian Andrei, on August 26, 2010

Mercedes-Benz Financial now provides dealers with mobile access to its point-of-sale dealer system -- the first automotive finance company to do so.

The Apple iPad has been made available to the company's US dealer network. This move makes Mercedes-Benz Financial as one of the first companies to use the consumer-oriented iPad as a mobile business tool.

Dealership employees are anticipating the benefits of having the iPad as a tool, giving instant access to marketing programs for specific models, quicker turn time on the credit application process, and increased speed and efficiency on the return of lease vehicles.

Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, said that the iPad will raise the competitive edge of its dealers by "increasing their service levels through a more flexible financing process."

He said that the showroom floor will benefit from the iPad's capabilities of "providing wireless mobility, information and flexibility on the showroom floor."

Mercedes-Benz Financial will first test iPad's prowess as a business tool. It will soon distribute iPads to 40 chosen dealers around the US and will monitor iPad usage and collect feedback.

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