Apple is hiring auto tech and design experts for secret electric car

Article by Andrew Christian, on February 18, 2015

Apple Inc. is tapping automotive technology and design experts who will work on a top-secret research lab, which may imply of the tech giant’s ambition to build a car, according to a report the Financial Times that cited several people privy with the company.

The Wall Street Journal, meanwhile, citing people familiar with the matter, said in a report that Apple has hundreds of workers doing secret work that would pave way for an Apple-branded electric vehicle. According to the Journal, the project code-named “Titan” features an initial vehicle design resembling a minivan.

The paper that while Apple may decide not to proceed with a car, the technologies featured in an EV – like advanced batteries and in-car electronics -- would be of great use in the development and improvement of other Apple products.

The company is known for creating multiple prototypes for some products and features that eventually it won’t even sell. But given the background and seniority of the executives Apple is tapping, there has been speculation the company could be trying to build a car, according to the Financial Times.

For instance, Apple tapped the head of Mercedes-Benz's Silicon Valley r&d unit, Johann Jungwirth, as chief Mac Systems Engineering.

Financial Times reported that Jungwirth had joined the new research team. Two sources told Reuters that Apple has recently tried to recruit from the auto industry, two sources with knowledge of the approaches told Reuters.

Topics: apple, electric car

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