April Fools’ Day: Bmw Driverless Running Coach

Article by Christian Andrei, on April 1, 2012

BMW has developed the new driverless Running Coach feature that helps customers get trained in time for the 2012 London Games. BMW, an official sponsor of the games, became inspired and used an assortment of ConnectedDrive technologies and surround view cameras so that the car can follow the runner, at a safe distance, while running.

It even helps with motivation as encouraging words are being played by the integrated exterior speakers while the Lock Out Logistics feature makes sure that the runners don’t cheat and they complete the distance they set out to do. Alvin Alaff, Head of Futile Innovations at BMW's renowned Forschungs und Innovationszentrum, describes this technology as an uncharacteristic “car gym.”

The driverless Running Coach comes after the success of the BMW M3 Royal Edition, which was made in celebration of the royal nuptials. The BMW Political Roundel Attachment Tag enables owners to display their partisanship during the 2010 general elections. For more information about the driverless Running Coach, you could contact 0800 561 0080 or email alvin.alaff@bmw.com. To discover more about BMW's involvement in the London 2012 Games, just visit bmw.co.uk/London2012.

Topics: bmw

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