April was the best month ever for 2013 Lincoln MKZ in terms of sales

Article by Christian A., on May 1, 2013

Sales of the Lincoln MKZ sedans were higher in April compared to the first quarter of the year combined, according to Ford Motor Co. This means that April is actually the best month ever for the MKZ. The increase is attributed to the recovery of the luxury brand from extensive delays to the model’s production and distribution.

According to Jim Farley, Ford's executive vice president of global marketing and the head of Lincoln, U.S. sales of the MKZ would be about 4,000 units. For the period from January to March, 3,758 MKZ units were sold. This is 47% lower than its sales in 2012. Farley also said Lincoln’s total sales will increase by at least 10%. Due to a revitalization plan, Lincoln is now known as the Lincoln Motor Co.

Ford as well as the other automakers is expected to post sales on Wednesday. The MKZ was launched in 2007 as a new name for the Zephyr sedan. In a conference call last Tuesday, Farley said that this is an encouraging sign but that there’s a lot more to be done. The launch of the 2013 MKZ was plagued with many obstacles, with several dealers reporting that customers were forced to wait for several months before they got the cars they ordered. The MKZs built in Mexico were sent to a facility in Flat Rock, Mich., to undergo quality inspections and repairs.

Last March, Ford stopped sending these cars to Michigan but there were delays because it had to clear all the cars that had to be inspected and sent them to dealerships. Because of this move, Lincoln experienced a 24% drop in U.S. sales in the first quarter, when the brand made up only 3% of the overall sales of Ford Motor Co.

From a total of 266 nameplates, the MKZ took the 158th place. It posted sales that were a bit higher than those of the Nissan Leaf and Mazda2. The MKZ wasn’t available yet earlier this year but Ford spent millions to advertise this model at the Super Bowl and at the Grammy awards.

Lincoln’s new MKZ is currently the company’s symbol of innovation and technology. The design teams did their best to create an appealing interior that came with bold architectural elements, meticulous details, and opulent natural materials. The exterior front graphic is exceptional. It is mirrored in a bold sweep in the new instrument panel, which ties the interior to the exterior in a harmonious way. Wolff said that the flowing forms including the open center console help create a comfortable and functional interior, which catches the interest of a younger and more diverse group of drivers.

The company has also replaced the conventional mechanical transmission shift level with a modern five-button interface. The individual buttons include the neutral, reverse, park, and the forward gears, which are set in two modes: drive and sport. With the push button shift, the designers became free to imagine a sculptural multi-level center console that has numerous functional storage areas.

The full-color 10.1-inch LCD instrument cluster is located ahead of the driver. It has the newest version of SYNC with MyLincoln Touch. It has dimensional indicator rings that frame the bright and reconfigurable Thin Film Transistor (TFT) LCD. Another major component of the MyLincoln Touch is the almost flush-mounted 8-inch LCD touch screen. Information is clearly shown in color-keyed quadrants that are easy to use. The seating surfaces are covered with premium supple leather. The interior space is the definition of luxury and comfort with its high quality wood and metal-toned finishes.

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