Ashley Andrew is Seat’s new Head of Operations in the UK

Article by Christian Andrei, on February 27, 2012

Ashley Andrew will join SEAT UK as its Head of Operations on March 5, 2012. Andrew is taking on the task to lead SEAT’s dealer network in the UK amid the brand’s efforts for a major new product offensive this year. Andrew, who is 40 years old, is making the move from Rolls-Royce where he was the Director for Europe and South Africa.

He has an extensive 20-year experience in the automotive industry ranging from the volume segment, then to the premium, and to the super-luxury niche. He has held senior positions at Ford Motor Company and BMW Group for their domestic and international markets. He has handled operations, product marketing, brand management and customer service.

Andrew expressed pleasure in entering SEAT UK during an “important time” in its development. He added that he believes SEAT will continue to be successful as it expands into new market segments.

For this year, SEAT UK dealerships will be busy with the new models that will be introduced. In the first half of the year, SEAT will release the new Ibiza and Mii 3dr. Managing Director of SEAT UK, Peter Wyhinny, said that Andrew’s arrival comes as the dealerships “gear up for one of the busiest years in [its] history.”

Topics: seat, uk

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016