Ashley Andrew will join SEAT UK as its Head of Operations on March 5, 2012. Andrew is taking on the task to lead SEAT’s dealer network in the UK amid the brand’s efforts for a major new product offensive this year. Andrew, who is 40 years old, is making the move from Rolls-Royce where he was the Director for Europe and South Africa.
He has an extensive 20-year experience in the automotive industry ranging from the volume segment, then to the premium, and to the super-luxury niche. He has held senior positions at Ford Motor Company and BMW Group for their domestic and international markets. He has handled operations, product marketing, brand management and customer service.
Andrew expressed pleasure in entering SEAT UK during an “important time” in its development. He added that he believes SEAT will continue to be successful as it expands into new market segments.
For this year, SEAT UK dealerships will be busy with the new models that will be introduced. In the first half of the year, SEAT will release the new Ibiza and Mii 3dr. Managing Director of SEAT UK, Peter Wyhinny, said that Andrew’s arrival comes as the dealerships “gear up for one of the busiest years in [its] history.”