Asian dealers crave for one-box luxury van from Lexus

Article by Andrew Christian, on March 18, 2014

One of the biggest Toyota-Lexus dealers in Japan is requesting for a Lexus one-box van with sliding rear doors. The dealer said that dealers in Japan, China and other parts of Asia have been asking Toyota to add a van offering to Lexus’ lineup. He said chauffer-driven executives, politicians and other high-profile people see the cramped rear seats of the Lexus LS or the Toyota Century limousine too confining.

He remarked that high-profile people want a stylish luxury vehicle that could also serve as mobile office spaces, impromptu meeting rooms, executive committee shuttle buses as well as napping and clothes-changing areas. “There is space to change my clothes, and I can go to a funeral and a wedding in the same day,” he said. There might be concern that a van might not fit Lexus’ premium image.

Lexus, however, is not new to such concern, the dealer noted. Lexus pioneered the premium crossover segment with the RX, prompting luxury rivals to follow suit. Presently, SUVs are a hot commodity among luxury brands. Lexus could carve a similar path with luxury vans, the dealer argues. But when asked how Lexus executives responded to the van proposal, the dealer said: “They don’t want it.”

Topics: lexus, van

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