Asian dealers crave for one-box luxury van from Lexus

Article by Christian A., on March 18, 2014

One of the biggest Toyota-Lexus dealers in Japan is requesting for a Lexus one-box van with sliding rear doors. The dealer said that dealers in Japan, China and other parts of Asia have been asking Toyota to add a van offering to Lexus’ lineup. He said chauffer-driven executives, politicians and other high-profile people see the cramped rear seats of the Lexus LS or the Toyota Century limousine too confining.

He remarked that high-profile people want a stylish luxury vehicle that could also serve as mobile office spaces, impromptu meeting rooms, executive committee shuttle buses as well as napping and clothes-changing areas. “There is space to change my clothes, and I can go to a funeral and a wedding in the same day,” he said. There might be concern that a van might not fit Lexus’ premium image.

Lexus, however, is not new to such concern, the dealer noted. Lexus pioneered the premium crossover segment with the RX, prompting luxury rivals to follow suit. Presently, SUVs are a hot commodity among luxury brands. Lexus could carve a similar path with luxury vans, the dealer argues. But when asked how Lexus executives responded to the van proposal, the dealer said: “They don’t want it.”

Topics: lexus, van

If you liked the article, share on:

Comments

Recommended

Not a few agree that the Volkswagen Polo news a styling overhaul. While this supermini still looks good as it is now, the latest facelift was around three years. With...
by - April 27, 2017
They say that when the going gets tough, the tough get going. That’s what Harvey Payne did with his Chevrolet Bolt. Ever since he bought it, it had been experiencing...
by - April 27, 2017
What defines a coupe? Well, according to the dictionary, “it is a car with a fixed roof and two doors”. Ok, now that it is clear, when does one not...
by - April 27, 2017
Back in 2013 was when the first hot hatch was released, that was the original A45 by Mercedes-AMG, carrying a hand-built 2.0 liter M133 turbo mill. It was then then...
by - April 27, 2017
BMW dealers have a problem, a good problem. The demand for the 2017 BMW 5 Series is very high, they cannot attend to all the customers. But actually, supplies are...
by - April 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries