After taking into account the expansion in China, Aston Martin said that it expects to achieve a double-digit growth in global sales this year. Aston Martin CEO Ulrich Bez told Automotive News Europe said that there isn’t a major change in its sales situation this year. He claims that the only difference is that China is now considered a major market.
In an interview, Bez said that with its 10 dealers in China, he expects added sales of about 700 cars in the country while the other markets are mostly unchanged. Last year, Aston Martin sold 4,200 cars globally. It set a record-breaking sales figure of 7,400 units in 2007. Bez said that he was able to attain its early target to expand its sales beyond its domestic market in the UK.
Notably, when Bez started serving as Aston Martin CEO in 2000, the brand sold 800 cars year. Of that number, 700 cars were sold in the UK. He said that his goal was for a third of its cars to be sold in Europe while another third would be sold in the U.S. He asserted that the company has achieved this goal and that currently, about 80% of its sales are now outside of the UK. He said, “Profitability is more important than sales volume.” Bez explained that since 2004, the company has been continuously profitable. In 2010, Aston Martin’s revenue reached 474.3 million pounds and it had 93.3 million pounds in profits before taxes and interest.
Bez said that a “similar order of magnitude” is expected for 2011. Aston Martin will be expanding its worldwide sales network even further. He said that the company has 136 dealers and that by 2013, it will have 136 dealers with the new ones set to rise in China. He added that the company wants to achieve growth in all regions.
Last January, Aston Martin’s first dealership in China opened. He said that it aims to open up to 12 dealers in China this year and that by the end of 2013, it will have around 20 dealers. Aston Martin is currently offered in 42 countries but it aims to launch into new markets soon. Bez shared that if the Lagona brand is revived, Aston Martin may have a presence in 100 countries.