Aston Martin aims to achieve a double-digit growth in global sales this year

Article by Christian Andrei, on February 27, 2012

After taking into account the expansion in China, Aston Martin said that it expects to achieve a double-digit growth in global sales this year. Aston Martin CEO Ulrich Bez told Automotive News Europe said that there isn’t a major change in its sales situation this year. He claims that the only difference is that China is now considered a major market.

In an interview, Bez said that with its 10 dealers in China, he expects added sales of about 700 cars in the country while the other markets are mostly unchanged. Last year, Aston Martin sold 4,200 cars globally. It set a record-breaking sales figure of 7,400 units in 2007. Bez said that he was able to attain its early target to expand its sales beyond its domestic market in the UK.

Notably, when Bez started serving as Aston Martin CEO in 2000, the brand sold 800 cars year. Of that number, 700 cars were sold in the UK. He said that his goal was for a third of its cars to be sold in Europe while another third would be sold in the U.S. He asserted that the company has achieved this goal and that currently, about 80% of its sales are now outside of the UK. He said, “Profitability is more important than sales volume.” Bez explained that since 2004, the company has been continuously profitable. In 2010, Aston Martin’s revenue reached 474.3 million pounds and it had 93.3 million pounds in profits before taxes and interest.

Bez said that a “similar order of magnitude” is expected for 2011. Aston Martin will be expanding its worldwide sales network even further. He said that the company has 136 dealers and that by 2013, it will have 136 dealers with the new ones set to rise in China. He added that the company wants to achieve growth in all regions.

Last January, Aston Martin’s first dealership in China opened. He said that it aims to open up to 12 dealers in China this year and that by the end of 2013, it will have around 20 dealers. Aston Martin is currently offered in 42 countries but it aims to launch into new markets soon. Bez shared that if the Lagona brand is revived, Aston Martin may have a presence in 100 countries.

Topics: aston martin, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries