British sports car maker Aston Martin is continuing its 100th anniversary with huge celebrations at the world-renowned Burj Al Arab hotel in Dubai. Today’s celebration is an aerial extravaganza, as it features the airlift of the Aston Martin Vanquish, the carmaker’s ultimate GT, onto the helipad of the Burj Al Arab hotel, witnessed by some of the region’s most important dignitaries, including British Ambassador to the United Arab Emirates, Dominic Jermey.
This is the first time that a car has been placed on the helipad of the sail-shaped hotel, around a thousand feet above the ground. Speaking from the helipad, Aston Martin chief executive Dr. Ulrich Bez said that they are proud to continue their centenary celebrations in a unique manner -- referring to the first-ever airlift on the helipad of the Burj Al Arab hotel -- in the city of Dubai. He described the event as a true feat for Aston Martin and a fantastic way to start a “new century of global success.”
Dr. Bez also remarked during the event that Aston Martin remains to be one of the most exclusive and sought-after brands in the world, and it is only right that a key element of the carmaker’s centenary celebrations take place at a similarly high profile destination – the Burj Al Arab hotel.
Jermey acknowledged Aston Martin as one of the most iconic automotive brands in the world. He said that the event was a spectacular way for Aston Martin to mark its 100th anniversary, particularly in Dubai where people have a passion for luxury and bespoke brands. Aston Martin jumpstarted its 100th official anniversary on January 15, 2013, with a ceremony in London’s Henniker Mews, which is the carmaker’s original home.