Aston Martin continues to obtain profits out of aging technology

Article by Christian A., on August 2, 2011

Having access to the resources of a big and advanced parent company is a huge advantage. Lamborghini has Volkswagen AG and Ferrari has Fiat S.p.A. while Aston Martin doesn’t really have anybody and instead, it is making the most of its aging technology.

Aston Martin is planning to create more models that will be built on its platform that was launched eight years ago. This plan only serves to emphasize Aston Martin’s limitations as it can’t make use of the advanced technologies of a parent firm.

Andrew Jackson, an analyst at research firm Datamonitor in London, said that in this industry, automakers have to be “cutting edge” in order to keep up with rivals. In 2007, Ford Motor Co. sold Aston Martin to a group of private investors including Kuwait's Investment Dar Co.

For this year, Daimler AG, the parent of Mercedes-Benz, expects to spend around 5 billion euros ($7.1 billion) for research and development. This figure is more than eight times the 509 million pounds ($830 million) revenue posted by Aston Martin for the 12 months ended March 31.

BMW AG, the owner of Rolls-Royce, will soon open a factory that will make lightweight carbon fibers for a range consisting of electric-powered vehicles, as it seeks to meet demand for green cars. BMW is also working on front-wheel drive models and will soon expand the Mini brand with a coupe and roadster.

Ian Robertson, BMW's sales chief, said that in the next decade, the changes in the auto industry will surpass those accomplished in the last century. Aston Martin’s top-selling vehicle is the Vantage coupe that has a price tag of $113,400.

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries