Aston Martin continues to obtain profits out of aging technology

Article by Christian Andrei, on August 2, 2011

Having access to the resources of a big and advanced parent company is a huge advantage. Lamborghini has Volkswagen AG and Ferrari has Fiat S.p.A. while Aston Martin doesn’t really have anybody and instead, it is making the most of its aging technology.

Aston Martin is planning to create more models that will be built on its platform that was launched eight years ago. This plan only serves to emphasize Aston Martin’s limitations as it can’t make use of the advanced technologies of a parent firm.

Andrew Jackson, an analyst at research firm Datamonitor in London, said that in this industry, automakers have to be “cutting edge” in order to keep up with rivals. In 2007, Ford Motor Co. sold Aston Martin to a group of private investors including Kuwait's Investment Dar Co.

For this year, Daimler AG, the parent of Mercedes-Benz, expects to spend around 5 billion euros ($7.1 billion) for research and development. This figure is more than eight times the 509 million pounds ($830 million) revenue posted by Aston Martin for the 12 months ended March 31.

BMW AG, the owner of Rolls-Royce, will soon open a factory that will make lightweight carbon fibers for a range consisting of electric-powered vehicles, as it seeks to meet demand for green cars. BMW is also working on front-wheel drive models and will soon expand the Mini brand with a coupe and roadster.

Ian Robertson, BMW's sales chief, said that in the next decade, the changes in the auto industry will surpass those accomplished in the last century. Aston Martin’s top-selling vehicle is the Vantage coupe that has a price tag of $113,400.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries