Aston Martin Cygnet makes its global debut at Harrods in Knightsbridge

Article by Christian Andrei, on November 17, 2010

Aston Martin had the global unveiling of its new Cygnet city car at Harrods in Knightsbridge. It is only appropriate for one of the most premium brands to have its new product debut at Harrods, which is considered as one of the most famous stores for luxurious items.

As Aston Martin’s luxury city car, the Cygnet strongly features the marque’s distinct design language, especially on its two-door body. Cygnet features an array of Aston Martin’s signature elements like its aluminum grille, side strake and inverted rear lights.

Aside from identifying Cygnet as an Aston Martin, these features also contribute to the city car’s stylish yet luxurious form. Aston Martin made sure that the Cygnet is designed to tackle city roads.

That is why the carmaker developed the Cygnet to have a performance level that’s sufficient for it to cruise the city at comfortable heights. Likewise, Aston Martin made sure that the Cygnet is light and compact for urban use while having enough space to conduct four people.

Aside from those attributes, the Cygnet still features Aston Martin’s levels of luxury, comfort and quality. On the other hand, it was no surprise when Aston Martin chose Harrods as the venue for the global debut of the Cygnet.

The world-famous luxury store has been considered as one of the centers for premium retailing, since 1849. Harrods operates from one of the most prestigious shopping districts in London and has operations around the world.

At its Knightsbridge headquarters, Harrods has over 360 departments placed strategically over seven floors of retail space. It offers a very wide variety of products from food, drinks, clothing, gadgets and more.

Harrods is known for offering exclusive services like the By Appointment Personal Shopping and Beyond. As for the Cygnet, Aston Martin will commence production of this luxury city car in 2011 at its global headquarters in Gaydon, Warwickshire in England.

Press Release

Aston Martin Cygnet Makes Debut At Iconic Harrods Store

Aston Martin's new luxury city car; Cygnet - which will go into production in 2011 - is making its global debut at Harrods in Knightsbridge, the world's most prestigious department store.

Occupying a prominent position in the store's iconic Brompton Road window display in central London, Cygnet is perfectly placed in the heart of the city, an ideal spot to experience this ultra-compact, high luxury city car in its production-ready form for the very first time.

Aston Martin's characteristic design language is clearly referenced in Cygnet's compact two-door body. Signature details like the famous aluminium grille, side strake and inverted rear lights create a distinguished, neatly-proportioned form and a discretely stylish statement. Painted, trimmed and assembled by the same technicians and craftspeople that create Aston Martin's award-winning range of sports cars, Cygnet is the ultimate way to explore the contemporary city.

Cygnet is highly appropriate for the environment for which it has been designed. With ample performance and manoeuvrability for urban use, it is light, compact and fuel-efficient yet also capable of carrying up to four people, all while providing Aston Martin's accomplished levels of luxury, comfort and quality. Cygnet, the tailor fit solution for the city, will help drive Aston Martin into an exciting future.

Harrods is a suitably central location for this important debut. Located in the heart of Knightsbridge, the celebrated store has been at the forefront of luxury retail since it was founded in 1849. Offering the finest merchandise from this most prominent of London locations, as well as from satellite sites around the world, Harrods provides unrivalled choice and a bespoke personal service that attracts loyal customers as well as a host of international visitors.

Harrods has over 360 departments, spread over seven floors of its iconic Knightsbridge building. The store's vast selection of merchandise ranges from international haute couture to cutting edge technology, as well as an unrivalled choice of exquisite food and drink in the world famous Food Halls. Harrods also offers exclusive services including By Appointment Personal Shopping and Beyond to provide a total lifestyle experience. The Harrods ethos of ‘anything is possible' sets out to surpass the desires and expectations of its customers.

The Aston Martin Cygnet will go into production in 2011 at the company's global headquarters in Gaydon, Warwickshire in England. The car will be the eighth major production car Aston Martin has introduced at its state-of-the art facility since 2004, offering further evidence of the company's ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.

Cygnet will be available to view at Harrods until Saturday 11th December with the car on sale now through Aston Martin's European dealership network.

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