Aston Martin launches ‘Experience’ iPhone App

Article by Christian Andrei, on April 13, 2011

Aston Martin launches its premium ‘Experience’ App, featuring advanced telemetry technology and exclusive content, following the success of the free ‘Explore’ App that was launched in December last year.

The ‘Experience’ shares the same philosophy with which the company designs its avant-garde race and road cars. The technology incorporated in the latest App was designed to satisfy the standards of quality, engineering and luxury similar to the iconic British marque, including guides to the 40 most exciting cities in the world developed in concurrence with ‘A Hedonist’s Guides’.

The new App also boosts of the latest and never-seen-before mobile technology, along with the high definition video and images as well as retina display of the iPhone 4.

In addition, the App will allow the users to record forces acting on and around the vehicle with the built-in motion sensors that enable telemetry functions. Such feature also allows forward and lateral stability during a drive. The ‘Experience’ will also allow users to see some of the best driving circuits and roads from around the world through ‘Top Road’.

Combined with GPS technology hardware built in the phone, users can register into locations and post their experiences online. Moreover, it has also a camera that will allow passengers to film their driving experience while an on screen speedometer, augmenting into the view, measures the speed of the trip.

The speedometer has a Launch mode that allows users to see the meter race upwards and hear the sounds of the users’ selected Aston Martin. When moving, users can measure the speed through the GPS with a realistic replica of the Aston Martin in car dial showing speeds in km/h and mph. A digital version appears when the phone is turned horizontally.

Press Release


Following on from the success of the free ‘Explore’ App released in December 2010, Aston Martin announces the release of the premium ‘Experience’ App which features exclusive content and advanced telemetry technology.

Aston Martin ‘Experience’ is developed with the same ethos with which Aston Martin design and engineer their cutting edge road and race cars. The technology featured in the marque’s latest App has been designed to meet the exceptional standards of engineering, luxury and quality synonymous with the iconic British marque, including guides to the world’s 40 most exciting cities developed in conjunction with ‘A Hedonist’s GuidesTM.

‘Aston Martin Experience’ integrates the latest mobile technology never before seen in the same App and along with the iPhoneTM 4’s retina display, high definition images and video. Built in motion sensors, enable the telemetry functions, allowing the user to record forces acting on, and around the car; as well as lateral and forward stability during a drive.

Location is at the core of ‘Experience’ allowing users to discover some of the world’s best driving roads and circuits with ‘Top Roads’; an ever expanding collection of the world’s most memorable driving routes. Using the phone’s built in GPS technology hardware, users can check in to locations and share their experiences online.

Further features include a camera function which allows passengers to film their drive experience, while an on screen speedometer measures the speed of the journey and augments into the view.

A Speedometer features Launch mode allowing you to see the speedometer race upwards and hear the sounds of your chosen Aston Martin. When on the move the user can measure speed via GPS with a faithful reproduction of the Aston Martin in car dial showing speeds in mph and km/h. By turning the phone horizontally, a digital version appears.

The Experience App includes the Accelerator featured in ‘Explore’ but now gives users the option of engine notes from the entire Aston Martin model range, including the 7.3 litre V12 One-77 supercar.

Regular updates will also ensure ‘ahead of the curve’ technology on all functions featured on the free and premium apps. Push notification will allow users to see all the latest Aston Martin news and exclusive content as well as all updates via the company’s social media presence on Facebook, Twitter and YouTube.

The Aston Martin Experience app is available from iTunes now priced at £3.49 / $5.99.

Topics: aston martin, iphone, app

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