Aston Martin opens its own store in Nurburgring

Article by Christian Andrei, on August 29, 2010

Aston Martin will soon open its first dedicated merchandising shop – The Aston Martin Store Nürburgring. This new shop from Aston Martin allows fans and enthusiasts to further experience the British marque, thereby augmenting its existing Web-based store at astonmartin.com.

This new flagship shop is part of the renovations being undertaken at the German motorsports complex that aims to set up an all-year leisure and business center. Ulrich Bez, chief executive of Aston Martin, described the Nürburgring as a great race track that is rich in history.

He noted that Nürburgring has been a home for Aston Martin Test Center and has been a perfect testing ground for the carmaker's new products. He added that Nürburgring is also where Aston Martin has managed to achieve a number of racing feats, including when the Aston Martin V12 Vantage ruled its class at the 37th Nürburgring 24 Hours in 2009.

Interestingly, the Aston Martin Store Nürburgring is among over 20 shops dedicated to car brands and motor sports located in the heart of the so-called ‘Grand Ring Boulevard.’ This 240-square meter flagship store will be a place where fans and enthusiasts at Nürburgring could avail of the entire Aston Martin Collection, including fashion items for men and ladies as well as children.

This shop also sells accessories, luxury gifts, luggage or the Aston Martin 007 Range as well as team wear and other items of both the Aston Martin Racing collection and Hackett, London.

Aston Martin model cars from Minichamps of Germany are also available at the Aston Martin Store Nürburgring, which will be open daily from 10.00 a.m. to 6:00 p.m. starting July 9.

Bez remarked that Aston Martin has been overwhelmed by the tremendous support from fans every time it visits Nürburgring. He quipped that new flagship store at the Nürburgring will offer Aston Martin fans a chance to be a little closer to the British marque.

Press Release

ASTON MARTIN OPENS ITS FIRST DEDICATED MERCHANDISING OUTLET – THE ‘ASTON MARTIN STORE NÜRBURGRING’

From this week Aston Martin enthusiasts will have yet another exciting place to experience their favourite car brand, when the British marque opens its first dedicated merchandising shop worldwide; The Aston Martin Store Nürburgring.

The new flagship retail outlet forms part of the exciting renovations currently being made to the Nürburgring to create a year-round leisure and business centre, offering a new shopping experience for Aston Martin owners and enthusiasts. The Aston Martin Store Nürburgring is the company’s first dedicated merchandise outlet, supplementing the existing online store available at www.astonmartin.com.

Dr Ulrich Bez, Aston Martin Chief Executive said: “This great race track, that is so rich in history, is the perfect testing ground for our new cars and home to the Aston Martin Test Centre. It has also been the stage of numerous racing achievements in the past years, with our new V12 Vantage just being the most recent class winner at the 37th Nürburgring 24 Hours race 2009.”

“During every visit to the Nürburgring we have experienced tremendous support from fans who have shown a great affection for our brand. We hope that the opening of the Aston Martin store here at the Nürburgring will offer these supporters of our company a chance to get a little closer to the brand.”

The Aston Martin Store Nürburgring will be located in the heart of the ‘Grand Ring Boulevard’ consisting of more than 20 shops dedicated to car brands and motor sports. Covering 240 square metres the Aston Martin store will offer for sale the entire Aston Martin Collection, including fashion items for men, ladies and children, accessories, luggage, luxury gifts or the Aston Martin 007 Range. The store will also offer team wear and other items of both the Aston Martin Racing collection and its main sponsor Hackett, London and Aston Martin model cars made by Minichamps, Germany.

The Aston Martin Store Nürburgring will be open daily from 10.00 to 18.00 hrs from Thursday 9th July.

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