Aston Martin has opened its new state-of-the-art dealership near the Burj Khalifa in Dubai. The opening of the new showroom and aftersales centre comes as the exclusive luxury sports car maker relaunches its brand in Dubai, with a grand plan to surpass the expectations of demanding customers that wants the exclusivity, luxury and superb performance of Aston Martin’s sports cars.
Gracing the event were Aston Martin chief executive Dr. Ulrich Bez and a host of VIP guests. Their presence underscores the importance of the UAE as a market for the luxury sports car brand. Astom Martin’s new showroom in Dubai features dedicated sales and aftersales team. Its location best reflects Aston Martin’s luxury attributes and exclusive brand values. During the launch, Dr. Bez described the Dubai showroom as an “exceptional new facility,” acknowledging the city as a hub for business, commerce and leisure, and a gateway to the entire Middle East.
Dr. Bez also reiterated the carmaker’s long-term commitment to Dubai and the UAE in the long term, noting that Aston Martin is investing substantially to ensure it has “right location and the right staff” to satisfy and delight its customers. He also expressed confidence on the brand’s performance in the UAE, which they consider as a growing market for luxury cars.
Tim Trenker, General Manager of Aston Martin in the UAE, remarked that the new showroom is a testament to the investment that the carmaker is making in serving current and future customers. He further quipped that Aston Martin is now refocusing its attention on the UAE, as evidenced by the investment in the high-end shop floor space and the state-of-the-art service centre.
The carmaker’s luxury showroom in Dubai will feature the full range of Aston Martin models, including the Vanquish, DB9, the Vantage range and the Rapide four-door GT. Trenker expects the carmaker’s sales in the UAE sales to pick up further in 2013. He noted that while the UAE is a competitive market, there is still room for Aston Martin to entice customers with its distinct “value proposition and exceptional reputation.”