Aston Martin opens luxury dealership in downtown Dubai

Article by Anita Panait, on December 13, 2012

Aston Martin has opened its new state-of-the-art dealership near the Burj Khalifa in Dubai. The opening of the new showroom and aftersales centre comes as the exclusive luxury sports car maker relaunches its brand in Dubai, with a grand plan to surpass the expectations of demanding customers that wants the exclusivity, luxury and superb performance of Aston Martin’s sports cars.

Gracing the event were Aston Martin chief executive Dr. Ulrich Bez and a host of VIP guests. Their presence underscores the importance of the UAE as a market for the luxury sports car brand. Astom Martin’s new showroom in Dubai features dedicated sales and aftersales team. Its location best reflects Aston Martin’s luxury attributes and exclusive brand values. During the launch, Dr. Bez described the Dubai showroom as an “exceptional new facility,” acknowledging the city as a hub for business, commerce and leisure, and a gateway to the entire Middle East.

Dr. Bez also reiterated the carmaker’s long-term commitment to Dubai and the UAE in the long term, noting that Aston Martin is investing substantially to ensure it has “right location and the right staff” to satisfy and delight its customers. He also expressed confidence on the brand’s performance in the UAE, which they consider as a growing market for luxury cars.

Tim Trenker, General Manager of Aston Martin in the UAE, remarked that the new showroom is a testament to the investment that the carmaker is making in serving current and future customers. He further quipped that Aston Martin is now refocusing its attention on the UAE, as evidenced by the investment in the high-end shop floor space and the state-of-the-art service centre.

The carmaker’s luxury showroom in Dubai will feature the full range of Aston Martin models, including the Vanquish, DB9, the Vantage range and the Rapide four-door GT. Trenker expects the carmaker’s sales in the UAE sales to pick up further in 2013. He noted that while the UAE is a competitive market, there is still room for Aston Martin to entice customers with its distinct “value proposition and exceptional reputation.”

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries