Aston Martin has opened its new state-of-the-art dealership near the Burj Khalifa in Dubai. The opening of the new showroom and aftersales centre comes as the exclusive luxury sports car maker relaunches its brand in Dubai, with a grand plan to surpass the expectations of demanding customers that wants the exclusivity, luxury and superb performance of Aston Martin’s sports cars.
Gracing the event were Aston Martin chief executive Dr. Ulrich Bez and a host of VIP guests. Their presence underscores the importance of the UAE as a market for the luxury sports car brand. Astom Martin’s new showroom in Dubai features dedicated sales and aftersales team. Its location best reflects Aston Martin’s luxury attributes and exclusive brand values. During the launch, Dr. Bez described the Dubai showroom as an “exceptional new facility,” acknowledging the city as a hub for business, commerce and leisure, and a gateway to the entire Middle East.
Dr. Bez also reiterated the carmaker’s long-term commitment to Dubai and the UAE in the long term, noting that Aston Martin is investing substantially to ensure it has “right location and the right staff” to satisfy and delight its customers. He also expressed confidence on the brand’s performance in the UAE, which they consider as a growing market for luxury cars.
Tim Trenker, General Manager of Aston Martin in the UAE, remarked that the new showroom is a testament to the investment that the carmaker is making in serving current and future customers. He further quipped that Aston Martin is now refocusing its attention on the UAE, as evidenced by the investment in the high-end shop floor space and the state-of-the-art service centre.
The carmaker’s luxury showroom in Dubai will feature the full range of Aston Martin models, including the Vanquish, DB9, the Vantage range and the Rapide four-door GT. Trenker expects the carmaker’s sales in the UAE sales to pick up further in 2013. He noted that while the UAE is a competitive market, there is still room for Aston Martin to entice customers with its distinct “value proposition and exceptional reputation.”
Aston Martin is known throughout the automotive industry for its vehicle’s superlative beauty. The design language of a today’s Aston Martin is very distinct, while still having an attractive, timeless quality.
The team of designers at the Aston Martin's global headquarters in Gaydon, Warwickshire, is headed by Marek Reichman, Design Director, and, as a group, they have created a definitive visual explanation of the brand's character.
Marek and his design team received the specifications for new Aston Martin AM 310 Vanquish and immediately began work to refine the classic Aston Martin GT’s continuous exterior lines to produce a contemporary imagining of the Vanquish.
Receiving inspiration especially from the emblematic One-77 supercar, the design team worked together to advance that styling language and come up with a 21st-century heir that would be worthy of wearing the Vanquish name.
They persisted to remain faithful to inspiration from the AM V12 Vanquish, which is still in the hearts of Aston Martin fans all over the world, while presenting new facets that the One-77 introduced.
The resulting new Vanquish is a vehicle that very plainly maintains the traits of its forerunner, but it gives a much more sophisticated and practical package. Expressing the strong body language that the AM V12 Vanquish is famous for, the modern GT is much more slender and graceful - accentuating its better dynamics and dexterity.