Aston Martin wants to resurrect the Lagonda badge on a sedan, according to media reports in the United Kingdom. The new sedan, however, will not share the styling of the heavily panned Lagonda SUV Concept unveiled at the 2009 Geneva auto show. According to reports, new Lagonda sedan will carry either the proportions or the styling of the 1976-90 Lagonda sedan.
Lagonda was established by Wilbur Gunn 108 years ago. At its peak, Lagonda was considered a serious rival to ultra-luxury brands like Rolls-Royce and Bentley. Bentley founder W. O. Bentley moved to Lagonda in 1931 after the collapse of his own company, and designed Lagonda’s LG6 model.
That model was Aston Martin’s inspiration for the Lagonda SUV concept unveiled in 2009. In 1947, Lagonda’s financial troubles resulted to its acquisition by David Brown, who had earlier taken control of Aston Martin.
In the 1970s, Aston chief designer William Towns created the Aston Martin Lagonda V8, which was the carmaker’s last Lagonda production car. Since 1990, the Lagonda name has managed to survive only in Aston's official legal company title, Aston Martin Lagonda.