An Innovation Partnership has been inked between Aston Martin and Formula One team Red Bull Racing as well as Red Bull Advanced Technologies, one that entails a collaboration between the carmaker’s chief creative officer Marek Reichman and the team’s chief technical officer Adrian Newey to create a revolutionary Aston Martin hypercar.
This new hypercar – codenamed Project AM-RB 001 – would be a definitive fusion between state-of-the-art F1TM technology and Aston Martin’s signature sports car design. With Newey and Reichman working together, achieving success on the project would be very likely.
Since this unique yet dynamic partnership combines the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, it would be safe to assume that the best in the field of aerodynamicists, composite materials and manufacturing would be working to come up with the ultimate car.
Each party to the Innovation Partnership prides of its own distinct capabilities, and taking advantage of all of them should guarantee that the Project AM-RB 001 would live up to the expectation of customers and enthusiasts all over the world. Andy Palmer, chief executive of Aston Martin, remarked that Formula One provides the ultimate global stage to further build awareness of the Aston Martin brand.
He quipped that by the time the new hypercar hits the road, it would build brand awareness on a higher level. Palmer added that Q by Aston Martin Advanced, Red Bull Advanced Technologies and AF Racing AG are aiming to build a car that will “excite and stir” the imaginations of the future car designers and sports car enthusiasts around the world. He added that the partnership -- inked just in time for the launch of the Aston Martin DB11 earlier this month – underscores the fact that the brand is racing again.
Christian Horner, Red Bull Racing Team Principal, described the Innovation Partnership as a very exciting project for the team, as it paves the way for the return of the Aston Martin logo to grand prix racing since 1960. He quipped that Newey-led Red Bull Advanced Technologies will build on the team’s Formula One DNA to create the ultimate road cars.
He added that the project realizes Newey’s dream and vision to design a road car. On the other hand, Reichman has been credited with creating the design language of modern Aston Martin vehicles, with the new Aston Martin DB11 as the latest element of his portfolio. He was also responsible for the design of the Aston Martin Vulcan and the One-77. Reichman remarked that the project team is currently in the process of developing a hypercar that fuses the latest in aerodynamics from F1TM and the striking design language of an Aston Martin sports car.
He described that this opportunity to work with Newey and Red Bull Advanced Technologies is a fascinating experience for the people involved. Since the hypercar will not be restricted by F1TM regulations, it could be designed with the most efficient form that should represent the ultimate fusion of art and technology.
Newey – a three-decade veteran at Formula One and designer of ten World Championship winning Formula One cars – remarked that the project allows him to completely realize his dreams of designing racing cars and a super car. He noted that his first dream has been realized to boost his career, and now the Innovative Partnership allows him to realize the second dream. He added that the project allows them to build what Red Bull Advanced Technologies has developed in F1TM into a new arena.
The Aston Martin brand was a product of the racing feats of co-founder Lionel Martin, with the carmaker entering its first international motor race at the 1922 French Grand Prix. Aston Martin had its most significant win in 1959 when Roy Salvadori and Carroll Shelby in their Aston Martin DBR1 dominated the Le Mans 24 Hours.
The carmaker established the modern Aston Martin Racing team in 2005, and has already logged three class wins at Le Mans, with plans to campaign again at the Circuit de la Sarthe in June. To celebrate this Innovative Partnership, the RB12 race cars will be donning the Aston Martin wings logo throughout the 2016 season.