Aston Martin says it ended Cygnet production because Toyota iQ will be axed

Article by Christian A., on October 26, 2013

As you may know already, Aston Martin axed the small Cygnet city car based on the Toyota iQ and many believed it was due to poor sales as the British manufacturer only sold around 150 units. Apparently, that was not the reason, according to Aston Martin boss Ulrich Bez, who said the the company decided to axe the Cygnet because the Toyota iQ will be dropped next year.

Ulrich Bez also expressed its disappointment and frustration that the Cygnet didn’t see the success planned by Aston Martin.

Moreover, Bez was also disappointed that he didn’t bring it to the United States or didn’t put a supercharged engine in it. Both situations involved the lack of support for it. Ulrich Bez said that Toyota didn’t show its support like it did with Tesla or other products.

Still, he thinks that the Cygnet remains a great car for London and will remain a cult car in the future. Meanwhile, Toyota declined to make any comment and said that there are no plans to end iQ production. Moreover, Dutch publication De Telegraaf is reporting that the Toyota importer in the Netherlands stopped importing the iQ.

Aston Martin has once again shown how strong its commitment is when it comes to integrity and innovation. Chief Executive Officer Dr. Ulrich Bez declared that Aston Martin is not just honest but has never made any compromises. The brand will always do what is expected of it and if it will do performance then it will do performance, assured Bez.

Customers have longed for a small car that can easily be used within the city and this was a challenge for Aston Martin considering that it wanted people to have the appropriate tools for the right job. The answer to this demand is the Cygnet which, similar to other models released by Aston Martin, did not compromise artistry, intelligence and personality.

The Cygnet is an expression of the fundamental idea that when driving in urban areas, scale is all about freedom and speed. The Cygnet measures 3 meters in length making it ideal to drive in the city since it can go through the gaps created during traffic while being able to utilize even small parking areas. While fuel efficiency is excellent and has low emissions, the level of comfort and quality is never compromised.

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