Aston Martin is proceeding with its development of an SUV that will compete with the upcoming Bentley EXP 9 F. This model is based loosely on the Lagonda Concept that was seen at the 2009 Geneva motor show but Aston aims to come up with a total shift in its style after the show car received mostly criticisms for it. Similar to the 2009 car, the new SUV will be based on the underpinnings of the Mercedes-Benz G-class.
Aston discloses that a deal has been entered for Mercedes to be the supplier of platforms, drivetrains and engines. It’s likely that Aston will offer its 6.0-litre V12 in a flagship model, says Autocar.
The other possibilities include a variety of smaller petrol and diesel models and a hybrid. The styling will be very different from the concept but it’s still uncertain whether this new SUV will carry an Aston Martin badge or a Lagona (just like the show car).
As Bentley and Lamborghini have been preparing their luxury performance SUVs, Aston may get the idea that it doesn’t anymore have to take the risks and costs of relaunching a brand that has mostly been forgotten. Discouraging it further is when it looks at what happened when Mercedes attempted to revive Maybach and failed.
You’re reading it right, the iconic name "Lagonda” has come back from the land of the dead and is now spearheading Aston Martin's expansion of its product line into new and emerging markets around the world.
As per Aston Martin’s plans, Lagonda will be offered to the premium vehicle as a distinct yet highly luxurious performance car. To demonstrate the awe-inspiring elegance of the Lagonda – both on the exterior and the interior – as well as its inherit dynamic road performance, Aston Martin has created a concept version of this new vehicle.
Dubbed as Aston Martin Lagonda Concept, this exceptional design and technology study marries the marque’s exceptional knowledge and application of superb performance with remarkable craftsmanship. Basically, the Aston Martin Lagonda Concept could be considered as an avant-garde four-wheel drive premium car that could accommodate four people in utmost luxury while cruising down the road in splendid comfort and convenience. Aston Martin essentially designed the Lagonda Concept to confirm its commitment to elegant and beautiful forms, ground-breaking propulsion technologies as well as new materials.
Because of its unique fusion of usability and a new form as well as groundbreaking new technologies and innovative materials, Aston Martin chief executive Ulrich Bez called the Lagonda as the luxury car of the future. For Aston Martin, the revival of the Lagonda marks the fulfillment of a long-term vision. The modern history of the carmaker practically commenced in 2001 when it launched the Aston V12 Vanquish. In 2003, Aston Martin commenced the construction of its new headquarters at Gaydon, Warwickshire. As years went by, Aston Martin introduced four new products while breathing new air into the performance GT category.