Aston Martin DBS successor will mark firm’s 100th anniversary

Article by Anita Panait, on June 11, 2012

Aston Martin will soon unveil a new vehicle that will replace the flagship line of DBS cars. According to Michael van der Sande, Aston Martin’s chief commercial officer, the carmaker will soon make an announcement about the new vehicle, which will start production at the end of the year.

Van der Sande teased that the prototype car that Aston Martin presented at Concorso d'Eleganza Villa d'Este in Italy last month may provide a preview of "something that might be to come." 

According to van der Sande, the new vehicle is in celebration of the company’s 100th anniversary and spells Aston Martin’s new direction in terms of design and technology. Aston Martin will rely on its new models to be able to compete against rivals Lamborghini and Ferrari in luxury sports car sales.

According to van der Sander, the new vehicle is important to Aston Martin because it is among the carmaker’s more mainstream models, which are priced from about GBP80,000 to GBP200,000, says Autonews.

Meanwhile, Aston Martin is planning to prop up its dealership network in China after falling behind other carmakers in the country.

Van der Sander revealed that Aston Martin is seeking to reduce the gap with other luxury sports car brands in China after founding a wholly owned unit in the country in 2011. He added that Aston Martin is planning to double the number of dealers in China in the next six to 12 months, after tripling the number from three to nine in 2011.

Aston Martin periodically builds limited-edition vehicles like the GBP1.38 million One-77 supercar and the GBP330,000 Zagato.

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