Aston Martin will open a new dedicated showroom in Mexico City in the first quarter of 2014, thereby expanding its reach in the Americas. Aston Martin Mexico City’s new 4,500-sq.ft showroom located in the in the upscale Polanco could house Aston Martin sports cars. It features a customer reception area and a new car gallery finished in Aston Martin’s distinctive corporate identity.
Aston Martin Mexico City will also be servicing the needs of Aston Martin owners across Mexico. “In the continued development of our retail network across the Americas, we have carefully considered the right locations and appropriate partners to support our growth plans,“ said Julian Jenkins, Regional Director for Aston Martin The Americas.
He expressed delight in finding fitting partners who share their passion for the brand and are well placed to help the carmaker grow its presence in the emerging Mexican market. The new dealership will be led by Martin Josephi and Fernando Macias, both entrepreneurs and experienced auto specialists. The new showroom is ideally located to help grow Aston Martin’s presence in the region.
Aston Martin Mexico City Dealer Principal, Martin Josephi remarked that they are proud to bring to Mexico “one of the most iconic and sought after automotive brands in the world.” He expressed confidence that Aston Martin will be well received by luxury vehicle buyers in the country. The new Aston Martin Mexico City is the first retail site in Mexico and the 41st in the Americas. [source: Aston Martin]