Aston Martin to reveal the complete One-77 concept at the Concorso d’Eleganza

Article by Christian Andrei, on August 29, 2010

It was confirmed by Aston Martin that it is about to take the wraps off of the finished One-77 concept at the famous Concorso d'Eleganza show on the premises of the Grand Hotel Villa d'Este on the coast of Lake Como in Italy on April 24-26 this year.

The Aston Martin One-77 is the company's defining sports car, representing everything from technology, hand-craftsmanship of the hand-rolled aluminum panels up to the outstanding attention to detail.

The One-77 is the peak of the brand's expertise and it comes with an attractiveness that cannot just be put aside, most likely putting all other previous Aston Martins in the shadows through its performance potential. Extraordinary workmanship and limitless funding commitment are what makes this sports car a unique machine.

Coupled to its beautiful external design is the promise of a driving experience of unparalleled power and pleasure. The concept car will be shown complete, including a full running powertrain and also the entire interior design which has kept fans excitedly waiting.

The exterior design is blended in the interior with the use of exotic materials and handcrafted parts detailing the very heart of the engineering and design expertise of the famous car company.

It was only last month when Aston Martin showcased a technical image of the concept car during the Geneva event, showing technical sophistication and engineering distinction that will go with the One-77.

After that the carmaker converted the image into a complete car. Spokesman from the company pointed out the unique capabilities of Aston Martin encompassing engineering brilliance with great enthusiasm from their engineers, designers and technical partners.

They see this as a major step forward for the One-77's engineering program which has showcased the first complete concept car, consequently creating new standards in various fields of automotive design. Aston Martin considers the concept as an art form with finely sculpted shapes and smooth lines, an embodiment of unequalled beauty for which the carmaker has become world famous.

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