Aston Martin to stage On Ice event once more in 2015

Article by Andrew Christian, on December 28, 2014

Aston Martin’s On Ice is making its comeback early next year in Crested Butte, Colorado Rocky Mountains for the second season of a two three-day adventure and luxurious driving. The event was a huge success this year, and Aston hopes to replicate that in 2015 in one of the most rugged and demanding environments that drivers could experience in the United States.

Drivers are given the big opportunity to drive Aston’s sports cars in a program that boasts of a 10-acre surface in Colorado constructed over some 250 man-hours for the purpose of entertaining and informing its participants.

These race tracks -- built and maintained by Aston’s team of experts before the event and while the program is ongoing – all conform to the carmaker’s exacting requirements.

In fact, Aston is already working on the track -- braking/cornering exercise loop, slalom, skid pad and full circuit -- to prepare it for the next event in February.

The program will be loaded with experts, under whose guidance participants will test and hone their car control in a series of braking, cornering and handling exercises.

Then, participants will have to prove that they learned that much by taking on the mile-long frozen road course.

Julian Jenkins, president of Aston Martin The Americas, remarked that the 2015 On Ice activity combines extreme driving in an extreme environment with Aston Martin luxury living. He quipped that the activity will be among the highlights of the year for the carmaker. [source: Aston Martin]

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