Aston Martin, a British luxury sports vehicle manufacturer, has unveiled three handcrafted 'Year of the Dragon' special editions at the 2012 Beijing International Automotive Exhibition. The legendary British brand is known internationally for its design and engineering excellence. It is making use of the show as foundation for its long-term commitment to the Asian market, particularly in China.
This year, the company will open 11 new dealerships in the Chinese nation. The Dragon 88 Limited Edition models launched in Beijing showcase the remarkable customization potentials that Aston Martin can provide. The company makes 88 automobiles available for the ultimate in personalization.
A DBS Volante, V8 Vantage S Coupe and Virage Coupe from the Year of the Dragon series are showcased at the Beijing event. The Dragon 88s on the stunning show stand will be matched by the remarkable One-77 supercar of Aston Martin with a four-door Rapide personalized by Aston Martin's new ‘Q by Aston Martin' tailored service, and a DBS cutaway model.
Aston Martin's Chief Executive Officer Dr Ulrich Bez disclosed that the "stunning" Dragon 88 sports vehicles are hand-built by their "world-class craftspeople" in England. They mirror the technical excellence and design flair of the "luxurious" Aston Martin brand, Bez added.
The CEO further stated that he is "very happy" to be able to present the "iconic" automobiles on the world stage in Beijing. Moreover, the CEO disclosed that this is the first time they joined in a "major automotive show" in China since their wholly-owned unit Aston Martin Lagonda (China) Automobile Distribution Co., Ltd., became their general distributor in the country in summer 2011.
Bez also shared that they became a general distributor after resolving a lawsuit regarding distribution rights on "friendly" terms. Bez also said that it is "another important step" on their journey to creating a "successful" sales operation in China. Like other new brands entering China, Aston Martin has "learned a lot" since it arrived in the country in 2007, Bez added.