It will come as no great shock that Aston Martin has once again won as the UK's coolest brand. With links to iconic brands such as James Bond, Aston Martin has beaten such prestigious companies as Apple, Bang and Olufsen and every other major car manufacturer for the fifth time in six years. Topping off this run of successes is with Aston Martin also winning the automotive brand award
Stephen Cheliotis, Chief Executive of the Centre for Brand Analysis and Chairman of the CoolBrands Council, said that this is a classy, British-built superstar that continues to outperform other sectors in the market. He explained that it doesn't matter who you are, everyone would like to own the coolest car on the market and this is why it remains at the top.
The CoolBrands initiative was created in 2001 and over the last fifteen years, it has spoken with experts, consumers, technologists, enthusiasts and more to establish some of the coolest brands in the UK. It seeks to ascertain what makes them cool, how they compare in terms of their innovations, how original they are, what makes buyers want the products more than any other brand, and how true they remain to their core values.
Consisting of a number of guest judges including this year DJ and Bestival founder Rob da Bank, actress and fashion designer Sadie Frost and award winning music star Jessie J, the team of 36 judges will look through over 10,000 of the most influential and exciting brands before shortlisting them down to 1,500 brands. Consumers are invited to vote to bring this down to just 500 of the best brands still active.
Aston Martin has made many changes over the years and has successfully moved from being a small scale producer to a large scale manufacturer of some of the most innovative cars on the market, including the stunning DB series from the classic DB7 to the DB9 which featured in Casino Royale, the DBS and more recently the DBS Carbon Series as revealed at the Frankfurt Motor Show. And it doesn't end there as Aston Martin's range includes the astonishing supercar the One-77, the beautiful Vantage and Virage ranges as well as the custom, luxurious Cygnet and the breath-taking Zagato which has a V12 engine. It is for this reason that it is one of the world's most recognisable brands.
With over 130 dealers across the world, including new centres in India, Istanbul, Las Vegas, Mumbai, Turkey and the US, the company intends to make the most of the goodwill towards their range and open another four centres in China to fulfill some of their ambitions.