Aston Martin will bring back to life the Lagonda brand

Article by Christian Andrei, on March 9, 2011

It appears that Aston Martin has big plans and wants to bring again to the market the iconic Lagonda brand, which means a new range of new models are expected. As you may know already, back in 2008 at the Geneva Motor Show, Aston Martin brought the Lagonda SUV Concept, a car based on the Mercedes-Benz GL-Class.

The Lagonda SUV Concept was abandoned due to the negative feedback received by the British manufacturer.

Still, the upcoming Lagonda models will be four-wheel-drive SUVs and target emerging markets such as Russia and China, says Autocar. Apparently, this decision was taken because there are limits to where you can drive a sports car, although Aston Martin has dealerships in 35 countries.

Russian market for example needs car than can travel in difficult conditions and according to the manufacturer armoured vehicles as well.

And, like any other Aston Martin model, the car won’t be cheap as Aston Martin boss Ulrich Bez says that a base price will be somewhere around $160,000.

The new Aston Martin SUV will also be a direct rival to Bentley, which is also planning to introduce a new model to its lineup. What is more interesting is that the new Aston Martin SUV will be badged as Lagonda, not as Aston Martin Lagonda.

Aston Martin is celebrating a century of production of the Lagonda brand with the introduction of the new Aston Martin Lagonda Concept, which fittingly represents a fusion between functionalism and luxury by employing organic forms, complex surfaces and rich materials. This four-seat international tourer is underpinned by an advanced platform developed to house a wide range of future powertrains, like low emission diesel, hybrid and flexfuel systems.

Essentially, the new Aston Martin Lagonda Concept luxury car is inspired by Lagonda’s illustrious history and the stylish cues of a speedboat. It offers an interior that is not only richly spacious wrapped in tactile material but is also tailored to the preferences of the customer as laden with contemporary furniture.

It comes with four generous seats – two on the front cabin and the other two on the rear. According to Marek Reichman, Aston Martin's Director of Design, the Aston Martin Lagonda Concept features a design language that blends fluid shapes with hard, constructed lines.

He noted that this organic yet emotional approach called for broad, flowing bodywork around the car’s roomy passenger cabin. The Aston Martin Lagonda Concept is marked by a clear definition of the cabin, shoulder and flank – recalling the dynamic yet suggestive lines of the V12-powered LagondaLG6that flourished in the 1930s.

Also powered by a modern V12 engine that sends power to all four wheels, Aston Martin Lagonda Concept comes with a front end that features a deep, strong grille also evocative of the fascias of the vehicle from the inter-war era.

The concept also features bold character lines flowing across the sculpted flanks to the rear that ensures its firm connection to the road, as well as large 22-inch wheels and cut-away bodywork that offer outstanding ground clearance.

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