The Atalanta Sports Tourer has made its public debut at the Royal Automobile Club, reviving a design that was initially launched on March 5, 1937. This new British-made Atalanta sports vehicle is the latest product of a joint venture between Cheshire-based restorer Trevor Farrington and Staffordshire-based motoring fan Martyn Corfield.
John Surtees OBE, who is the only World Champion on both four and two wheels, commented that it is "nice to see" that enthusiasts "still exist" and are eager to "put their heart and resources" into a project like the Atalanta. During the launch, Corfield traced the history of the brand and emphasized some of the many groundbreaking technical characteristics of the original Atalanta models. The goal of the company was to satisfy the demanding needs of amateur and professional drivers on both the track and the road.
Modern technology has been utilized in reviving the Atalanta to boost safety and performance. The 1930's English sports automobile style has been maintained. It also kept the tall, narrow tires for good driver "feel" and ride comfort. All components are new. More than 85% of the parts are unique to Atalanta's design such as the castings, springs, stub axles, and steering system, among others.
These components are packed within traditional hand-crafted aluminum over ash coach built structure. There are only seven original Atalanta units in existence, four of which are in running order. Four owners of the 1930s units attended the launch of the revived variant. These owners included Sarah and Barry Ward who were pleased with the vehicle, commenting that it was "fabulous" and the color combination was "very striking." They added that they finish "looked very good," the wheels "very attractive" and the dashboard "modern and classic." They further stated that "there is nothing else like it."