AT&T inks connected vehicle deal with undisclosed carmaker

Article by Andrew Christian, on April 18, 2014

AT&T Inc. has reached an agreement with an undisclosed global carmaker based outside Asia to enable the latter’s vehicle use the carrier’s wireless services in markets like China in a matter of weeks, divulged Joe Mosele, an AT&T vice president for devices including connected autos. Mosele told Bloomberg in an interview that the deal was big win for AT&T.

The America phone company has already inked deals to provide high-speed wireless service to General Motors’ entire product lineup and to Audi A3. In October 2013, AT&T disclosed that Tesla Motors Inc. has chosen its high-speed wireless service. The agreements come as carmakers bring connectivity into vehicles to appeal to growing number of drivers seeking for such feature.

According to a study of Accenture published in December 2013, connected vehicle technology is the top selling point for around 39 percent of vehicles buyers, while traditional performance measures like power and speed is the main consideration for 14 percent of polled buyers.

In 2013, AT&T said all Tesla cars would be installed with its network chips to enable two-way connections for services like roadside assistance and stolen-vehicle location.

The Tesla service would also entail Internet access, navigation and entertainment on a 17-inch touch screen. Likewise, GM’s OnStar disclosed a partnership with AT&T to offer 4G LTE wireless service in 2015 vehicles in the US and Canada. AT&T disclosed last year that the 2015 Audi A3 would be the first car to offer a high-speed connection for a monthly subscription fee of $16.50. [source: automotive news - sub. required]

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