Audi A1 gets Amplified with new exclusive edition models

Article by Christian Andrei, on June 18, 2012

Audi introduced two new exclusive editions for the A1 and the A1 Sportback. Dubbed A1 amplified red and the A1 amplified white, the two new editions are based on the Ambition line which is available for all engine versions of both models. A1 amplified red is painted in Misano Red pearl effect, while the A1 amplified white is painted in Glacier White metallic.

According to the official press release, both lines will be available in three different equipment levels that build on each other. Known as amplified, the first level features a high-gloss black roof line, S line roof spoiler, exterior mirror housings and single-frame grille. The design is completed by the 17-inch five-spoke wheels with inserts and a matt, transparent film for the engine hood, roof and rear hatch. The interior features air vent sleeves in the body color, black sport seats with stitching in Parade Red (amplified red) or Rock Gray (amplified white) and floor mats with piping in matching colors.

The second level is called amplified plus and features an upgraded interior with a a black headliner, an LED interior light package and a color coordinated ignition key. Furthermore, the interior features a custom center console and interior mirror housing, both painted in the body color. The design of the interior is completed by the stainless steel caps for the pedals and foot rest. The exterior was upgraded too and features sporty add-on parts from the aerodynamics competition kit, painted the same color as the body, and LED taillights. A new high-gloss black diffuser was added and now integrates two matt black tailpipes on the left side (one tailpipe for engines up to 77 kW).

The third level is called amplified advanced and is offered only with the A1 models delivering over 90 kW of engine power. In addition to the equipment features offered for the amplified and amplified plus levels, this version offers same interior features of the S line sport package. The amplified advanced offers S sport seats with black upholstery in Silk Nappa leather and contrasting stitching in Parade Red or Dark Silver.

Moreover, the seat back shells painted in high-gloss Misano Red or Glacier White. A matching finish on the floor mats rounds out the color concept. Moreover, we find dark tinted glass at the rear, but also add-on parts from the aerodynamics competition kit and the large roof wing. The amplified advanced offers Xenon plus headlights and matt black 18-inch wheels in five-arm “Rotor” design. Pricing starts at €1,990 for the amplified, at €3,990 for the amplified plus and at €6,990 for the amplified advanced.

Press Release

Audi A1 amplified – exclusive edition models for the compact Audi

  • New sporty edition models can be ordered for the A1 and A1 Sportback
  • Exterior and interior color schemes in Misano Red and Glacier White
  • Three different equipment levels available for each edition


Audi has released two new exclusive editions for the A1 and the A1 Sportback. Their names are the A1 amplified red and the A1 amplified white, and they are being launched on the market now.

The new edition models are based on the Ambition line, which is available for all engine versions of both models. The models combine exclusive optional features from Audi, quattro GmbH and Audi Genuine Accessories. In the amplified red line, the body is painted in Misano Red pearl effect, while the amplified white is painted in Glacier White metallic. Both lines are available in three different equipment levels that build on each other.

The first level is known as amplified. On this model, high-gloss black is applied to the roof line, S line roof spoiler, exterior mirror housings and single-frame grille. The exterior is further accentuated by 17-inch alloy wheels in five-arm design with black inserts and a matt, transparent film for the engine hood, roof and rear hatch. Eye-catching features inside the car include air vent sleeves in the body color, black sport seats with stitching in Parade Red (amplified red) or Rock Gray (amplified white) and floor mats with piping in matching colors.

The second level of the two edition models is called amplified plus. Its interior is upgraded by a black headliner, an LED interior light package and a color coordinated ignition key. The interior is further customized by the center console and interior mirror housing, which are both painted in the body color. Stainless steel caps for the pedals and foot rest underscore the car's sporty character. The exterior has sporty add-on parts from the aerodynamics competition kit, painted the same color as the body, and LED taillights. A special feature is the high-gloss black diffuser insert that integrates two matt black tailpipes on the left side (one tailpipe for engines up to 77 kW).

The third level, amplified advanced, is reserved for A1 models with over 90 kW of engine power. This represents the pinnacle of the sporty edition models. In addition to the equipment features offered for the amplified and amplified plus levels, this version offers the interior features of the S line sport package. In this package, Audi installs S sport seats with black upholstery in Silk Nappa leather and contrasting stitching in Parade Red or Dark Silver. The seat back shells painted in high-gloss Misano Red or Glacier White are the absolute highlight. A matching finish on the floor mats rounds out the color concept. Dark tinted glass at the rear offers privacy. The add-on parts from the aerodynamics competition kit and the large roof wing are both painted in high-gloss black. Xenon plus headlights and matt black 18-inch wheels in five-arm "Rotor" design emphasize the dynamic character of the A1 amplified advanced special edition model.

The A1 amplified red edition models are available now, and the amplified white versions will follow shortly. Prices start at €1,990, while the two higher levels are priced at €3,990 and €6,990.

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