Audi A1 priced from €15,800

Article by Christian Andrei, on May 5, 2010

Pricing information in Europe for Audi's smallest model, the A1, has been released. The A1, which is now available to order, is priced from 15,800 euros. In a statement, Peter Schwarzenbauer, Audi member of the board, said that the interest that this new model has been generating even before the start of advance sales is unprecedented. By these numbers alone, he thinks that orders this year would well exceed its production capacity.

Audi claims that the A1 is the sportiest car in the segment. The vehicle is offered in four engines -- two gasoline and two diesel. These engines, which are all direct fuel injected and turbocharged, include the following: entry-level 1.2 TFSI (86 hp/160 Nm), 1.4 TFSI (122 hp/200 Nm), 1.6 TDI (105 hp/250 Nm) and another version of the 1.6 TDI (90 hp/230 Nm).

Audi said that by choosing turbocharging over size, the engines in the A1 have a fuel economy of in between 3.8 and 5.4/100 km (43-61 mpg). There are two trim levels available: Attraction and Ambition.

Production starts this week at the Brussels plant, with a target of 50,000 units by the end of 2010. Audi said that in 2011, 80,000 units will be seen on the roads. By 2011, Audi expects to reach the 100,000 units/year mark.

Press Release

The new Audi A1: Advance Sales Have Started

Audi opened its order books. Prospective buyers throughout Europe can now order the new A1 at their Audi dealer. The A1 will be available from a starting price of EUR 15,800. It will initially go on sale in two engine versions – and with a particularly extensive range of customization options.

The new model marks Audi’s first venture into the compact car segment, with the A1 aimed at a completely new target group. Over 103,000 prospective customers have already signed up to be notified when advance sales of the A1 start. Also the facebook-fanpage already has more than 20,000 A1-fans. 90 percent of those prospective buyers have never before owned an Audi.

“I have never before witnessed such a high level of interest in a new model even before the start of advance sales,” remarked Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Judging by the high level of demand, orders this year could well exceed our production capacity.”

50,000 units of the Audi A1 are scheduled to be built at the Brussels plant by the end of 2010. Next year, the manufacturer is planning to deliver around 80,000 units of the A1 to customers; ultimately, the annual target on average is 100,000 units.

The new A1 seeks to win over its youthful target group with sporty design, high road performance coupled with low fuel consumption, and compact dimensions that make it ideal for city use. The model aims to redefine the benchmark for efficiency with its direct injection and start-stop system with braking energy recovery. Audi is launching the model in two attractive engine versions, the 1.4 TFSI and the 1.6 TDI. The manufacturer will also shortly be putting the ultra-economical 1.2 TFSI on sale. The exceptionally large number of customization options available for a model in this segment will enable the young target group to configure their own personal A1. The color and material of a wide range of elements can be chosen to suit the individual buyer’s style. The distinctive curved roof, too, can be ordered in a variety of colors. A1 enthusiasts have so far posted 28,000 design versions of the new Audi on the model’s website.

Production of the Audi A1 starts on May 11 with a grand ceremony at the Audi Brussels plant. Following the official start of production, the new car will be built at the rate of 500 per day over two shifts at the Brussels plant.

Audi fans will find further information about the new A1, the A1 Customizer for configuring the user’s own A1 design and the six-part episode film “The next big thing” featuring Justin Timberlake at

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