Audi reported a global sales record of 312,600 units for the first three months this year, an 18.4 percent increase from the same period in 2010. The company’s March sales also increased 13.9 percent to 125,700 units. The strong sales growth in China and in Germany, which is the company’s home market, is among the factors that contributed to the automaker’s best-ever first-quarter results.
Specifically, Audi’s sales record in China, its biggest single market, for the first quarter this year reached 64,122 units, a 24.6 percent increase from the same period last year.
In Germany, the company’s second biggest market, sales reached 56,283, a 13.7 percent increase. In the United Kingdom, the company’s sales went up by 13.7 percent to 34,869 units.
Still for the same three-month period this year, the company’s U.S. sales reached 25,383 units, a 19.1 percent growth. Audi’s excellent first-quarter results are also attributed to the strong sales of its entry-level model for the new A1, which is its smallest model.
Specifically, 13,880 A1 units were sold in March alone, and 31,000 units for the first three months this year. The A1 is also the company’s cheapest model with a price that starts at 15,800 euros in Germany.
On another note, Audi’s head of marketing and sales, Peter Schwarzenbauer, stated that the new-generation A6 launched last April 1 in Europe will help enhance the company’s results further in the next months.
He also disclosed that Audi is targeting to exceed total sales volume of the new A6 sedan’s predecessor by approximately 25 percent. In addition, Audi is aiming to hit a sales record of 1.2 million units in SUVs and cars within this year. The company also aims to hit annual sales record of 1.5 million vehicles by 2015, outperforming the world’s current largest manufacturer of luxury cars – BMW.