Because of the high demand for Audi’s A6 and A7 models, the company added 12 shifts in the first quarter at its Neckarsulm, Germany plant. It also plans to add even more shifts in April. Through an e-mailed statement, we learned that Audi built about 2,600 more cars in Neckarsulm than originally planned in the quarter, according to personnel director Thomas Sigi.
Neckarsulm is Audi’s No. 2-largest plant after its main factory in Ingolstadt. In the statement, Audi said that in the first quarter of 2013, the economic conditions stayed “difficult.” However, it appears that luxury-car segment is resilient as Audi continues to take many orders even as the total market in Europe has been declining.
On March 12, the company said that Audi is aiming for a rise in revenue and deliveries in 2013 based on the demand for its growing SUV lineup and the new- generation A3 model.
Audi, which is currently the No. 2 biggest maker of luxury vehicles, hopes to beat BMW and get the No. 1 spot by the end of the decade. By 2015, Audi is expected to have invested 11 billion euros ($14.2 billion) to boost production and increase its model lineup as it attempts to overtake BMW. Audi is also expanding its Hungary plant and it will soon open a new plant later this year in Foshan, China.