Audi points to the high demand for its SUVs as a major contributory factor to a 3% increase in its worldwide sales in March 2013 to a record 147,700 units. For the first quarter of 2013, it posted a record of 369,500 units sold, which is 6.8% higher than its sales during the same period the previous year.
In a statement, Audi revealed that global sales of the Q3 SUV increased by 58.2% in the first quarter to about 28,550 units. Meanwhile, sales of the Q5 increased by 15.6% in the same period to around 56,350 units. In March 2013, Audi’s sales in Europe decreased by 3.2% after having sold 82,800 units. However, it was still able to achieve a 0.7% increase in the first quarter with sales of 187,600 units.
Audi posted an 8% increase in UK sales in March to 24,913 units. In Russia, it sold 3,753 units to have a 10.3% increase. Because of these results, Audi was able to post high sales improvements in the first quarter in the UK with a 9.7% increase to 39,242 units while Russia sales increased by 15.7% to 8,278. Audi’s sales in Germany last March dropped by 1.7% to 24,701 vehicles while its first-quarter sales grew 2.0% to 59,116.
Audi sales boss Luca de Meo said via a statement that the company is optimistic that this positive sales trend will continue in the next months. De Meo added that Audi is depending on the new A3 Sportback to influence growth in the future.
This compact-sized wagon has reported strong sales ever since it had its market debut last February. Audi continued to post increases in the U.S. and China. Its sales in the U.S. increased by 14.4% to 13,253 units in March. For the past quarter, Audi was able to deliver 34,186 cars in the U.S. for a 16% increase. This set a new record for Audi in this market, where it still falls behind BMW and Mercedes-Benz by a big margin.