Audi announces standard HD radio technology on 2011 A6, A8 and Q7 models

Article by Christian Andrei, on August 25, 2010

Audi of America today revealed that a selection of its 2011 models will now have as a standard feature the HD Radio Technology. This is in line with the brand’s move to provide the latest when it comes to advanced data services, digitally enhanced radio and extra programing.

It will be standard on these models: the A6, A7, and A8. However it will also be available with the A4, A5, and Q5 models through an optional navigation radio. All of the models mentioned will be available by the fall of 2010 at authorized Audi dealers across the U.S.

Filip Brabec, who is General Manager for Product Planning at Audi of America, shares that the company remains dedicated in enhancing the driving experience of their customers and offering entertainment options is a part of it.

Brabec adds that it was clear the brand was going to offer its customers the HD Radio Technology considering that its 2011 models have been outfitted with the best when it comes to digital broadcast engineering. Chief Operating Officer of iBiquity Digital Corporation Jeff Jury meanwhile says that while Audi continues to be the leader in engineering, it continues to set new standards by having the HD Radio Technology.

Jury adds that this is part of Audi’s goal to define the luxury car market with its focus on giving high-quality innovation to the drivers. iBiquity Digital is the company responsible for the development of the HD digital Radio Technology for data broadcasting and FM and AM radio.

Jury exclaims that they are not only happy to be partner with Audi but also that they are able to provide Audi customers with crystal-clear sound, advanced data services, and extra programming. Around 85% of America has the HD Radio Technology.

It has more than 2,000 on the air HD Radio stations and more than 1,100 HD2/HD3 Channels with FM multicast. This technology provides new programming for the HD2/HD3 Channels plus FM-stereo quality sound for the AM and CD-quality sound for the FM.

For those who want to learn more about HD radio, visit their website at http://www.hdradio.com. Audi of America Inc. has 270 dealers and offers full line luxury cars that utilize German engineering.

Audi’s product line remains to be the newest with 23 models, 12 of which were launched during the years 2008 and 2009. Audi is considered to be the most successful brand among luxury carmakers worldwide.

Press Release

Audi Standardizes HD Radio Technology in Three Models

Delivering the latest in digitally enhanced audio, extra programming and advanced data services, Audi of America today announced that it will offer HD Radio Technology as a standard feature on some of its 2011 models, including the A6, A8 and Q7. HD Radio Technology will also be available via the optional navigation radio in the 2011 A4, A5 and Q5 models. All models will be available at U.S. Audi dealerships by Fall 2010.

"We are dedicated to providing our customers with the best entertainment options to enhance their Audi driving experience," said Filip Brabec, General Manager, Product Planning at Audi of America. "These upcoming 2011 models will be fully equipped with the best in digital broadcast engineering, making it a clear choice to offer HD Radio Technology to our customers."

"As a leader in engineering, Audi provides its drivers with high-quality innovation that truly defines the luxury markets, and they continue to raise the bar with the inclusion of HD Radio Technology," said Jeff Jury, Chief Operating Officer of iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting. "We are extremely pleased to be partnering with Audi and enabling their enthusiasts to enjoy the extra programming, crystal-clear sound, and advanced data services to enhance the driving experience."

HD Radio Technology is available to 85 percent of Americans with more than 2,000 HD Radio stations on the air, and 1,100+ new HD2/HD3 Channels (FM multicast). The digital platform offers fresh, creative programming on HD2/HD3 Channels, with CD-quality sound on FM and FM-stereo quality sound on AM.

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