Audi blocks Qoros from using the letter Q for its Q3 sedan

Article by Christian Andrei, on February 19, 2013

Chinese automaker Qoros can’t use the letter "Q" as part of the name of a new sedan intended for Europe and China after Audi was granted a temporary court injunction, according to a German newspaper. For the second half, Qoros aims to launch a compact sedan named the GQ3 in China. It’s set to launch in Europe towards the end of 2013.

Die Welt reported that Audi makes use of the letter "Q" for its SUVs and crossovers and had opposed the letter that shows up in the GQ3 name. According to the paper, Audi had been granted a court injunction on January 14 against Qoros in Hamburg's civil court. The injunction was confirmed by a court spokesman. Qoros is set to debut the GQ3 in March at the Geneva auto show. The compact will be displayed together with concepts that preview a crossover hatchback and a station wagon, which all use the same underpinnings.

Qoros is a partnership between Chery, a China-based automaker, and Israel Corporation, an investment firm.

Qoros said that Audi’s complaint had been a shock since the company had filed the GQ3 trademark at the European Trademark office and had given Audi a formal notification. When interviewed by Automotive News Europe, a Qoros spokesman said that GQ3 was an initial name for the sedan and has yet to be finalized, saying that Qoros will fight the court injunction "to keep its options open."

Qoros said that it will be selling China-assembled cars that meet Western safety, driving and comfort standards at inexpensive prices. The automaker didn’t reveal pricing. However, the GQ3 will go up against models like the Skoda Rapid. Several of Qoros’ most prominent employees were hired from Western car companies. These include design chief Gert Hildebrand, who used to be the head of styling at Mini, and deputy CEO Volker Steinwascher, previously the U.S. Volkswagen head.

Topics: audi, audi q3, crossover

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries